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Black women make up less than 10% of the U.S. population, but they've emerged as the fastest-growing group of entrepreneurs, new research from GoDaddy has found. The number of Black women-owned businesses in the U.S. was trending upward even before the Covid-19 pandemic, which accelerated entrepreneurship overall. Between 2017 and 2020, the number of Black women-owned businesses increased by nearly 20%, far exceeding the growth of women-owned businesses and Black-owned businesses overall, the Brookings Institution reports. Ofodu's decision to leave Instagram reflects a larger trend of Black women ditching corporate jobs and flocking to entrepreneurship for more freedom, fulfillment and flexibility in their careers. "When I go to industry events, I'm still one of the few Black people or women in the room," says Frelow, 53.
Persons: they've, we're, Joy Ofodu, Instagram, Brianna Doe, Doe, Jessica Juniper, Alexis Rivera Scott, Rivera Scott, Leslie Frelow, Frelow, hasn't, I'm Organizations: Brookings Institution, Universal Service Administrative Company, Federal Communications Commission, Association of African Locations: U.S, Instagram, Phoenix, Boise, Washington ,, Maryland
Building an audience is one of the first steps toward becoming a professional content creator. Here's how creators are growing audiences on platforms like Instagram, TikTok, YouTube, or LinkedIn. Whether it's on Instagram, YouTube, TikTok, or even LinkedIn, earning the trust and attention of thousands of people is crucial when on the path toward becoming a full-time content creator. (Read more about 13 startups helping creators grow their audiences and make money.) With YouTube's introduction of Shorts — the platform's TikTok competitor — growth has looked easier of late.
Joy Ofodu, a former Instagram employee, grew an audience of over 100,000 followers in two years. Here are 4 pieces of advice from Ofodu on building a platform and growing an audience on Instagram. Gaining thousands of followers may not be an official benefit of being employed at Instagram — but working in and around social media has its perks. As an early-career marketing manager at Instagram, Joy Ofodu had a small audience of about 5,000 followers in the fall of 2020, according to SocialBlade data. Here are 4 tips from Ofodu for growing an audience on Instagram.
And that's not to mention that employees are preparing for layoffs after Twitter leaders and VPs made lists of who to keep. Twitter employees expect layoffs to begin very soon. By Saturday afternoon, they handed Elon Musk lists of employees "to keep," two people said. Elon Musk fired Twitter execs "for cause" in a bid to avoid paying out tens of millions in severance. Among this year's biggest losers are those who've invested heavily in the metaverse (Meta CEO Mark Zuckerberg) and crypto (Binance CEO Changpeng Zhao).
Earlier this month, she quit her job to pursue a full-time career as a creator and voice actor. This as-told-to essay is based on a conversation with Joy Ofodu, a comedic content creator and voice actor with 113,000 Instagram followers and 103,000 TikTok followers. I used hashtags and trending music, some of those in-house "best practices," but nothing that wasn't available on the @Creators Instagram page. But I could not, for example, take part in a paid Instagram creator program, or a paid TikTok, YouTube, or Snapchat program. A post shared by Joy Ofodu (@joyofodu)At the time of quitting, I had active partnerships, a primary focus, and voiceover gigs.
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