CarMax just promoted its long-time employee and VP of marketing Sarah Lane to the role of CMO and SVP. Lane started as a search analyst at the company at the age of 22 and in the early aughts, when the company was in only a handful of markets. "We haven't permeated culture in the way that brands today want to and need to, to have that lasting legacy," Lane told Insider. I want to be the only place to consider when you buy a used car." She's also monitoring the United Auto Workers strikes to figure out how they could potentially drive more demand to the used car market.

---

Persons: CarMax, Sarah Lane, Lane, Jim Lyski, Candace Parker, Sue Bird, Steph Curry, Usain Bolt —, we've, Joseph Kunkel Organizations: Automotive News, Circuit, National Women's Soccer League, WNBA, United Auto Workers, CMO Locations: CarMax