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☆ Snapchat is paying augmented-reality developers for silly, viral lenses, opening up a new way for creators to earn beyond branded effects
  + stars: | 2023-08-03 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +3 min
Snapchat is launching a new fund for augmented-reality lens creators. Traditionally, AR creators have leaned on branded effects to make money. For years, augmented-reality creators who make amusing visual effects for Snapchat have relied on brand work to make money. It's also tested a program where AR creators could charge users for access to variations and upgrades of certain lenses. Other social-media platforms have also recently launched funding programs for AR creators.
Persons: Philip Walton, he'd, Walton, we're, Joseph Darko, It's, TikTok Organizations: Inc, Developer Locations: United States, India, Mexico
☆ Snapchat augmented-reality creators can now earn thousands of dollars for lenses that go viral
  + stars: | 2023-08-01 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +3 min
Snapchat is launching a new fund for augmented-reality lens creators. Traditionally, AR creators have leaned on branded effects to make money. For years, augmented-reality creators who make amusing visual effects for Snapchat have relied on brand work to make money. A Snap spokesperson declined to share the total amount of funds available to AR creators, but said that "many creators" will earn rewards each month. It's also tested a program where AR creators could charge users for access to variations and upgrades of certain lenses.
Persons: Philip Walton, he'd, Walton, we're, Joseph Darko, It's, TikTok Organizations: Inc, Developer Locations: United States, India, Mexico
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