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[1/2] A smartphone with the Electronic Arts logo is seen in front of a displayed stock graph in this illustration taken September 16, 2021. REUTERS/Dado Ruvic/Illustration/File Photo Acquire Licensing RightsSept 29 (Reuters) - Electronic Arts (EA.O) on Friday launched its first soccer game without the FIFA tag, betting its "FC 24" title will maintain the momentum in its best-selling franchise and provide a bulwark against an industry slowdown. That has left "FC 24" without the visibility and marketing heft the FIFA brand enjoyed. EA has tried to boost the appeal of "FC 24" with new features such as cross-platform play and HyperMotion V technology that uses data from real footage to program in-game movements. Analysts also believe the FIFA split should unlock a bigger marketing budget for "FC 24", which has retained licenses to most of the soccer leagues, teams and players.

Persons: Dado Ruvic, Joost Van Dreunen, Michael Pachter, Pachter, Zaheer Kachwala, Shinjini Organizations: REUTERS, Electronic, FIFA, EA, FC, NYU's Stern School of Business, Wedbush Securities, Apex, Thomson Locations: United States, Bengaluru

Activision shares surged 10% on the day, as the U.S. and Britain have been the two countries opposed to what would be Microsoft's biggest deal ever and the largest transaction in the videogame industry's history. Microsoft shares rose 64 cents to $332.47. Microsoft logo is seen on a smartphone placed on displayed Activision Blizzard's games characters in this illustration taken January 18, 2022. "It does seem like the Microsoft and the CMA could work out a deal within the next couple of weeks," said D.A. The FTC's complaint had cited concerns about loss of competition in console gaming, as well as subscriptions and cloud gaming.

Persons: Jacqueline Scott Corley, ”, Joost Van Dreunen, University's, Corley, Douglas Farrar, we'll, Dado Ruvic, Biden, Brad Smith, Franco Granda, Satya Nadella, Diane Bartz, David Shepardson, Jaspreet Singh, Aditya Soni, Chris Sanders, Caitlin Webber, Matthew Lewis David Gregorio, Muralikumar Organizations: Activision, Microsoft, Biden, U.S, Markets Authority, University's Stern School of Business, U.S . Federal Trade Commission, Nintendo, Sony Group, FTC, Sony PlayStation, REUTERS, FOCUS Gaming, CMA, Davidson &, PlayStation, Thomson Locations: WASHINGTON, U.S, British, Britain, San Francisco, New, Washington, Bengaluru

Take-Two Interactive Software Inc (TTWO.O) on Wednesday rounded off a strong March quarter for the sector that saw its three major players post net bookings growth of between 11% and 66%. The company said "NBA 2K23", "Grand Theft Auto V" and "Grand Theft Auto Online" were some of the top contributors to its net bookings growth in the reported quarter. The company forecast net bookings of more than $8 billion for next year, which was above analysts' estimates. "It (the GTA VI release) would be a watershed moment for the category of open-world games," said MoffettNathanson analyst Clay Griffin. "Tens and tens of millions of units would be sold immediately, and a new or completely refreshed GTA: Online would redefine what a modern 'metaverse' really looks like."

☆ Hogwarts Legacy breaks record before official release, despite controversy
▼ + stars: | 2023-02-09 | by ( Vanessa Yurkevich | ) edition.cnn.com time to read: +4 min

Hogwarts Legacy – the new open-world video game by Avalanche and Warner Bros. Hogwarts Legacy is based on Harry Potter but is set in the late 1800s, well before the action in the Harry Potter books take place, and opens the Harry Potter World beyond Hogwarts Castle. Videogamesnewyork, a New York City store that sells modern and retro video games, is ordering just enough games to their store based on pre-orders. Some gamers also are boycotting Hogwarts Legacy over the controversy. The company says J.K. Rowling is not involved in the Hogwarts Legacy game.

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