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Brian Williams is close to a deal with Amazon to host an election-night special on Prime Video. These people were granted anonymity to speak freely about private deal talks. AdvertisementThe people close to the deal talks rebuffed the idea that Amazon would build its own news operation, however. Amazon this year turned on ads in Prime Video, gunning for the nearly $70 billion in annual TV ad spending. "It fits in with their interest in disruptions and amassing big audiences," the second person close to the deal talks said.
Persons: Brian Williams, , gunning, Mike Hopkins, Albert Cheng, Hopkins, Jonathan Wald, Williams, Don Lemon, it's, Ted Sarandos, Jon Stewart, Stewart, Apple Organizations: Amazon, NFL, Service, Business, Variety, CNN, Amazon MGM Studios, MSNBC, CAA, NBC News, ABC News, Tech, Netflix, Apple, NBC Locations: LA
Amazon’s election coverage plan engendered lots of TV industry chatter when it was first reported by Puck and Variety over the weekend. The notion of a Big Tech heavyweight distributing its own election night TV show would have been hard to imagine a decade ago. Williams, 65, is a product of broadcast TV who led NBC’s election night coverage in 2008 and 2012. The Amazon election event – which has yet to be named – will be his first major project since signing off MSNBC three years ago. If election night morphs into something like election week, as it did in 2020, it remains to be determined whether Amazon’s live coverage would continue.
Persons: Brian Williams, Williams, Puck, Jeff Bezos, , Amazon, Jonathan Wald Organizations: New, New York CNN, Amazon, Thursday Night, NBC News, MSNBC, Amazon’s, CNN, ABC, CBS, Variety, Netflix, Warner Bros Discovery, Hulu, Disney, Academy of Country, NBA, Big Tech, NBC, Amazon MGM Studios, Networks Locations: New York, Los Angeles, Washington
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