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Peacock - 2 Lauren Fry - 2 Hulu - 2 Discovery's Max - 2 Jonathan Carson - 2
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☆ Apple TV+ has grown to No. 3 among ad-free streamers, besting Hulu and Max in share — but it faces stiff competition if it launches an ad tier
  + stars: | 2023-07-11 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +3 min
New data shows Apple TV+ has more than tripled its share of streaming subscribers. More established streamers have had the most success growing their ad tiers. The findings come as Apple TV+ is rumored to be planning to join the other major streamers in chasing video advertising. Apple TV+ has more than tripled its share of ad-free subscribers in the past two years, jumping ahead of Paramount+, Disney's Hulu, and Warner Bros. But Apple TV+ has yet to move into ad-supported streaming, where competitors are seeing their biggest subscriber growth — not to mention new revenue opportunities.
Persons: Peacock, Lauren Fry, Hulu, Discovery's Max, Jonathan Carson Organizations: Apple, Hulu, Paramount, Warner Bros, Netflix, Disney Locations: Hulu
☆ Apple TV+ is growing faster than other streamers, but it'll have a lot of catchup to do when it launches its rumored ad tier
  + stars: | 2023-06-30 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +3 min
More established streamers have had the most success growing their ad tiers. The findings come as Apple TV+ is rumored to be planning to join the other major streamers in chasing video advertising. Apple hired ad exec Lauren Fry earlier this year to build out the business, The Information reported, stoking speculation about its ad plans. And the streamers that have had an ad-supported tier for a while may have a first-mover advantage, the Antenna data suggests. AntennaNetflix and Disney+, meanwhile, whose ad tiers are the newest — having launched late last year — have only 2% and 5% of their subscribers opting for ads, respectively.
Persons: Peacock, Lauren Fry, Hulu, Discovery's Max, Jonathan Carson Organizations: Hulu, Apple, Paramount, Warner Bros, Netflix, Disney Locations: Hulu
☆ 2 charts show how Disney+ is outpacing Netflix and HBO Max with ad-supported tier signups as streamers battle for new subscribers
  + stars: | 2023-03-17 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +3 min
By its third month, 36% of new subscribers to Disney+ chose its ad tier, versus 19% for Netflix in its ad tier's third month. Disney+ launched an $8-per-month ad-supported tier, Disney+ Basic, on December 8, after Netflix rolled out a similar offering, Basic with Ads for $7 per month, on November 3. Antenna data compares Disney+, Netflix, and HBO Max signups in their early months. Disney+ and Netflix have much smaller proportions of their subscribers on the ad tier than other streamers, per Antenna data. AntennaThe shares of Disney+ and Netflix subscribers choosing the ad tier were still small — 3% and 1%, respectively, Antenna found.
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