The Hollywood strikes thrust Parrot Analytics, which measures film and TV demand, into the spotlight. Parrot Analytics, a decade-old research firm, has in recent years built a complicated reputation in Hollywood with its proprietary system for measuring audience interest in films and TV shows. As streaming consumption skyrocketed and companies like Netflix kept audience data under wraps, Parrot offered one of the few apples-to-apples measurements across different series and films. Some producers and agents say Parrot has brought much-needed transparency to content measurement. "Parrot Analytics would reward quite a few shows that weren't the most viewed shows in America," he wrote.

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Persons: Wared Seger, Seger, Parrot, he's, Seger's, Nielsen, Discovery's Max, Julia Alexander —, —, It's, HBO's Casey Bloys, Avalon, Jon Thoday, Matthew Ball, shouldn't, Guy, aren't, it's Organizations: Hollywood, Netflix, SAG, Alliance, Producers, ABC, Nielsen, Disney, CAA, Amazon's, Writers Guild of America, Warner Bros, Amazon Studios Locations: Hollywood, LA, Seger, New Zealand, Boston, America