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June 14 (Reuters) - Anheuser-Busch InBev's (ABI.BR) Bud Light has lost its top spot in the U.S. beer market to Constellation Brands' (STZ.N) Modelo Especial, following a backlash from conservatives over a social media promotion with transgender influencer Dylan Mulvaney. Cans of AB InBev's Bud Light hard seltzer are displayed in a fridge in Jewel-Osco supermarket in Chicago, Illinois, U.S. October 21, 2020. REUTERS/Richa NaiduConstellation's Modelo Especial was the top-selling beer brand in the United States with an 8.4% share of overall beer sales through retail stores for the period ending June 3, data from Bump Williams showed. Bud Light came in second with a 7.3% share. AB InBev's overall sales growth declined 12% in the four weeks ended May 20, data from NielsenIQ and TD Cowen showed.
Persons: Busch, Bud Light, influencer Dylan Mulvaney ., Bump Williams, Michel Doukeris, Bud Light's, Dylan Mulvaney, Miller, Jon Reynolds, Bud, seltzer, Richa Naidu, TD Cowen, Cowen, Vivien Azer, Ananya Mariam Rajesh, Anil D'Silva Organizations: Anheuser, Constellation Brands, Modelo, Budweiser, Modelo Especial, InBev, Conservative, Target, Molson Coors, University of Vermont, REUTERS, Euromonitor International, Reuters, Thomson Locations: U.S, NielsenIQ, Chicago , Illinois, United States, Bengaluru
Overall U.S. beer sales grew 1.8% in the 12 weeks ended May 20, according to data from research firms NielsenIQ and TD Cowen. Sam Adams maker Boston Beer, the largest craft beer maker, saw its market share slip last year. Bud Light and Coors Light, popular premium light beers, average about $7.40 for a 12-ounce six-pack, while Boston Beer's Sam Adams costs between $10 to $12. "The American consumer likes light beer," Molson Coors CEO Gavin Hattersley said at a conference in early June. "I think dynamics within the subsegment might change, but the overall consumption of light beer is not going to change materially."
Persons: Beer, Neil Reid, TD Cowen, Vivien Azer, Sam Adams, Boston Beer, Bud Light, Jon Reynolds, Reid, influencer Dylan Mulvaney, Michel Doukeris, Gavin Hattersley, Ananya Mariam Rajesh, Anil D'Silva Organizations: Anheuser, Busch InBev, Molson Coors Beverage, University of Toledo, Refinitiv, Molson Coors, InBev, Boston Beer Co, Reuters Graphics, Boston, Constellation Brands, Modelo, Reuters, Brewery, Miller, University of Vermont . Giants, AB InBev, Thomson Locations: United States, NielsenIQ, Corona, American, Bengaluru
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