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Jon Morgenstern - 2 — - 1 Morgan Stanley - 1 it's - 1 execs - 1 Nielsen - 1 We've - 1 Greg Peters - 1
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☆ Amazon is poised to boost its revenue by billions with the flip of a switch
  + stars: | 2024-01-26 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
Read previewAmazon is about to shake up the TV ad marketplace as it prepares to show ads to Prime Video viewers starting Monday. The e-commerce giant's entrance into the streaming ad wars is its latest move to grow its $38 billion ads business. Discovery, as well as YouTube, with its big connected TV ad business. An Amazon spokesperson said the company has had a "strong response from agencies" wanting their clients to be first on Prime Video. AdvertisementAnd the launch comes as most TV ad dollars have already been spoken for.
Persons: —, Morgan Stanley, it's, execs, Jon Morgenstern, Nielsen, We've, Greg Peters, Dave Campanelli Organizations: Service, Business, Comcast, Warner Bros, Netflix, Amazon, Disney, Intelligence, Amazon Prime, New, Research, Prime, Amazon Channels, streaming's, Horizon, CTV
☆ Leaked Amazon Prime Video pitch reveals new stats to entice advertisers and compete with Netflix and Disney
  + stars: | 2023-09-27 | by ( Lauren Johnson | Lucia Moses | ) www.businessinsider.com   time to read: +5 min
Amazon revealed new stats about its viewers to ad buyers to pitch Prime Video advertising, which will roll out early next year. Prime Video users can opt out of advertising by paying $2.99 more per month. The stats suggest that advertisers will be able to target younger viewers with Prime Video ads. Prime Video ads will appear in Originals content as well as licensed TV and movies, according to the document. And while Amazon hasn't shared pricing for Prime Video ads, advertisers expect them to be priced reasonably.
Persons: Jake Gyllenhaal, Anne Hathaway, Smith, Amazon, Jon Morgenstern, OTT, We're, Netflix hasn't Organizations: Amazon, Intelligence, YouTube, Netflix, Disney Locations: Canada, Germany, France, Spain, Italy, Mexico, Australia, Amazon's, VaynerMedia
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