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Warner Bros Discovery to restructure ad sales division
  + stars: | 2023-07-31 | by ( ) www.reuters.com   time to read: 1 min
July 31 (Reuters) - Warner Bros Discovery (WBD.O) said on Monday it would restructure its advertising sales division including the leadership team, as the entertainment major seeks to address a downturn in ad demand. Advertising agency partners will now work with dedicated sales leaders and teams providing them with direct access to a variety of brands under the company's umbrella. In the new leadership structure, Jon Diament will lead the ad and partner strategy, while Ryan Gould will take on a newly created role to head the digital team to oversee the company's advertising, programmatic sales and data strategy. Reporting by Zaheer Kachwala and Akash Sriram in Bengaluru Editing by Vinay DwivediOur Standards: The Thomson Reuters Trust Principles.
Persons: Jon Diament, Ryan Gould, Zaheer Kachwala, Akash Sriram, Vinay Dwivedi Organizations: Warner Bros Discovery, Thomson Locations: Bengaluru
Discovery is shaking up its ad sales organization. It's also expected to make further staff reductions in ad sales as part of the restructure. Discovery is shaking up its ad sales organization and structure. EVP Jim Keller, who was key to bringing a digital approach to the merged company's newly combined sales team, left, along with Scott Kohn, EVP of national ad sales, and John Dailey, SVP of ad sales. Based on the learnings and successes we've experienced in the past year, this morning we are announcing a new sales structure and strategy.
Persons: It's, Marybeth Strobel, Greg Regis, Regis, Strobel, Ryan Gould, Jon Diament, Sheereen Russell, WBD, Jon Steinlauf, Jim Keller, Scott Kohn, John Dailey, David Zaslav, we've, AE's, Lucia Moses, lmoses Organizations: Warner Bros, WBD, Max, CNN, NBA, NCAA, MLB, NHL
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