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Make it Monday: Solo Stoves spark multi-million dollar empire
  + stars: | 2023-08-21 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMake it Monday: Solo Stoves spark multi-million dollar empireJohn Merris, Solo Brands CEO, joins 'Last Call' and Make it Monday to discuss how he turned a kickstarter campaign into a multi-million dollar business with Solo Stoves.
Persons: John Merris Organizations: Solo Brands
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow Solo Stove turned backyard fire pits into a $400 million empireThis is Solo Stove. Known for its smoke-free backyard fire pits and camping stoves, the brand was started in 2011 by brothers Jeff and Spencer Jan. It's grown from Kickstarter campaigns to a $2 billion valuation when it went public in 2021 as Solo Brands under CEO John Merris. That same year, it acquired outdoor brands, Chubbies, Oru Kayak and Isle while generating about $404 million in revenue. Here's how Solo Stove turned fire pits in a multi-million dollar empire.
Brothers Jeff and Spencer Jan didn't have to reinvent the wheel to build a $400 million company with a cult following. Their company, Grapevine, Texas-based Solo Brands, makes the Solo Stove — a backyard fire pit that the Jan brothers describe as a "virtually smokeless" campfire alternative. As of Tuesday morning, the company now has a $406.74 million market cap under the stewardship of CEO John Merris, who signed on in 2018 after meeting with the brothers. "I remember in that first conversation with them, Spencer and Jeff telling me that they had reinvented fire," Merris tells CNBC Make It. Then, the brothers sent Merris home with a Solo Stove — and the first time he tried it out on his Texas ranch, he was "absolutely blown away."
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