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Search resuls for: "John Hoke"


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Nike Chief Design Officer John Hoke recently gave a commencement address at Penn State. Nike wrote him back. "Through my education at Penn State, I came to better understand myself and realize, in fact, that my superpower became wonder," Hoke said. I did not expect an answer, but surprisingly, Nike wrote me back. "I have that letter framed in my office in Beaverton, and it still makes me smile," he said.
Persons: John Hoke, Hoke, Phil Knight, , John Hoke III, Knight, I've Organizations: Nike, Penn State, Service, Penn State's College of Arts and Architecture, Nike Air Locations: Beaverton
Nike recently published a fun and thought-provoking book about the company's next 50 years. The company playfully envisions athletic competitions in space and footballs made from stardust. The small 192-page book is mostly a fun, futuristic read about what Nike might be doing in 2073. Sam Grawe, who wrote the 2021 book Nike: Better is Temporary, is an editor and contributed essays. On a more terrestrial level, Nike foresees clothing made from spider silk and the emergence of volcanic glass compounds.
Shannon Abloh, Virgil Abloh's widow, spoke with the New York Times about plans for his estate. The entity is part of Virgil Abloh Securities, the vehicle to continue his creative work. Starting Thursday, Nike and Virgil Abloh Securities will host a four-day exhibit in Miami called "Virgil Abloh: The Codes c/o Architecture" at the Rubell Museum. As part of the exhibit, Nike will unveil the Off-White Nike Terra Forma, the first sneaker Abloh designed from scratch for the brand. Virgil Abloh at work on "The Ten" Courtesy NikeIn 2017, Nike released "The Ten," a collection of 10 iconic Nike models that Abloh rethought and reconstructed.
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