Financial services providers can take several steps today to attract and retain new generations of consumers. Before financial services went digital, it was difficult to seamlessly transition from one institution to another. According to Google's report, 52% of adult consumers – and 71% of millennials – expect their financial services brands to coach their customers. To attract and retain more customers, financial services companies should:Position their brands as providers of personalized support and care. At a time when consumer behavior is rapidly changing, financial services companies cannot afford to remain static.

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Persons: John Dokes, it's, There's, Z Organizations: Financial, Google, Consumers, YouTube, Brands, Insider Studios, Financial Services Locations: U.S