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The biggest divide in our politics isn’t between Democrats and Republicans, or even left and right. It’s between people who follow politics closely, and those who pay almost no attention to it. If you’re in the former camp — and if you’re reading this, you probably are — the latter camp can seem inscrutable. As the 2024 election takes shape, this bloc appears crucial to determining who wins the presidency. An NBC News poll from April found that 15 percent of voters don’t follow political news, and Donald Trump was winning them by 26 points.
Persons: Donald Trump, , Ezra Klein, She’s, John Barry Ryan, , I’ve, Biden Organizations: Republicans, NBC, Apple, Spotify, Amazon Music, YouTube, University of Michigan, Trump Locations: America
Over email, I asked Kalla whether we know if watching partisan media leads people to vote in a particular direction. It turns out that watching partisan media doesn’t necessarily lead to voting at all. He replied that “‘partisan media only’ viewers are a bit more likely to have voted in the 2018 general election than the ‘entire sample’ but not a massive difference. It bothers me because it feels we’re stuck in a doom loop of Trump coverage that we haven’t figured a way out of since 2015. As they wrote in a Times Opinion essay from 2020, “Most Americans — upwards of 80 percent to 85 percent — follow politics casually or not at all.
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