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☆ ‘The Disneyland of American grocery stores’: How Trader Joe’s became a tourist hot spot
  + stars: | 2024-11-14 | by ( Lilit Marcus | ) edition.cnn.com   time to read: +7 min
But products from Trader Joe’s have become so popular with international tourists that even a major Asian airport is getting involved. “I think that Trader Joe’s is like the Disneyland of American grocery stores,” she says. John Blackmer/MediaNews Group/Orange County Register/Getty ImagesThe first Trader Joe’s opened in Pasadena, part of Los Angeles county, in 1967. According to a 2024 study by Morning Consult, 25% of frequent Trader Joe’s shoppers belong to a household that makes over $100,000 annually. Jeff Greenberg/Universal Images Group/Getty ImagesWhile some American chain stores rely on sameness to satisfy customers, Trader Joe’s has leaned in the other direction.
Persons: CNN —, Joe’s, Julie Averbach, “, Joe Coulombe, John Blackmer, Joe —, ” That’s, Jeff Greenberg, Expedia, Peruvian Maria Silva, ” Silva, Averbach, ”, Joe Raedle, Jose’s, backtrack, TJ’s, Silva Organizations: CNN, Incheon, MediaNews, Orange, Register, Morning, Miami, Universal, Peruvian, eBay, US Locations: South Korea, United States, California, Huntington Beach , California, Pasadena, Los Angeles, Seattle, San Francisco, North Carolina, New York, China
☆ These are Trader Joe’s customer’s favorite items
  + stars: | 2023-01-29 | by ( Ramishah Maruf | ) edition.cnn.com   time to read: +4 min
New York CNN —Trader Joe’s asked its customers a simple question: If you were to spend the rest of your life on a deserted island, which nine Trader Joe’s products would you take with you? The first Trader Joe’s opened in Pasadena, California, in 1967. Rolled Corn Tortilla Chips Chili & Lime Trader Joe'sSee the all-time favorites included in Trader Joe’s Hall of FameThe chips also won in the poll’s favorite snack category. Top EntreeReplacing the longtime Mandarin Orange Chicken is Trader Joe’s Butter Chicken – spiced chicken in a tomato and cream sauce with basmati rice. Indian is popular with Trader Joe’s customers.
☆ Meet the typical Trader Joe's shopper: a younger, married, college-educated person earning over $80,000
  + stars: | 2022-02-21 | by ( Dominick Reuter | ) www.businessinsider.com   time to read: +3 min
Trader Joe's has about 560 US stores, employs more than 10,000 people, and makes an estimated $16.5 billion in sales per year. Trader Joe's average customer is a married person in an urban area who is 25 to 44 years old, earning $80,000. Analytics firm Numerator found that the typical Trader Joe's shopper is white or Asian and between 25 and 44 years old, according to its data. The typical customer visits Trader Joe's 13 times per year — and picks up 15 products for a total cost of about $41.69 per trip, Numerator found. About 2.4% of their spending takes place at Trader Joe's, compared to the 8% they spend on Amazon.
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