com Inc. and Google are doing enough to crack down on fake reviews, adding a new layer to regulatory scrutiny of U.S. tech giants.
The move comes amid recent investigations into Silicon Valley’s market power and privacy practices, turning the spotlight to misleading online reviews.
The coronavirus pandemic has prompted a shift to online consumption, increasing consumers’ reliance on online reviews to decide on product purchases.
The CMA’s decision follows an initial investigation, opened in May 2020, assessing several platforms’ internal systems and processes for spotting and dealing with fake reviews.
The work raised concerns that Amazon and Google weren’t doing enough to detect fake and misleading reviews and suspicious behavior, investigate and promptly remove fake reviews, or impose adequate sanctions on reviewers or businesses to deter them.
Inc, Google, Markets