Even iced tea brand Snapple has launched an8-ounce bottle, advertised to fit in a mini bag.
With the introduction of the mini skirt came the mini clutch bag and then the mini top handle bag.
In one of her most popular videos, she stuffs a mini Coach Tabby bag ($195 online) with a mini Charlotte Tilbury lipstick, mini Chanel mascara, mini Tarte Shape Tape concealer, mini Chanel compact powder and a mini Versace perfume — along with other essentials.
Covid made her realize she didn’t have to carry around as much as she thought she did, so she jumped on the mini bag trend.
Even people who don’t use mini products are locked into Barker’s content.
Persons:
New York CNN — It’s, Joe’s, stoke overconsumption, Shawn Carter, Gen Z, Alpha, Carter, ” Carter, Matt Sloan, ” Sloan, Jo Barker’s, Bean, TikTok, Tilbury, mascara, Gucci, Prada, Louis Vuitton, Barker, Covid, I’m, ” Barker, Ulta, ” Anna Keller, Minter, Jeremy Moeller, Keller, “, ” Keller, Melissa Valliant, ”
Organizations:
New, New York CNN, eBay, stoke, of Technologybusiness, Brands, Getty, Plastic
Locations:
New York, Instagram