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Search resuls for: "Jessica Jensen"


6 mentions found


☆ Marketers have an important role to play in how AI serves society, according to the CMO of Indeed
  + stars: | 2023-11-17 | by ( Jessica Jensen | ) www.businessinsider.com   time to read: +5 min
Every day, we're exploring how we can use AI to work better and how all marketing jobs are changing. How AI is changing marketingIt's often said that content is king, and today AI is super-charging content. Because, we recently asked a GenAI tool to show us "a group of disabled people" and what it delivered was imagery of only people in wheelchairs. The research shows that marketing jobs are among the occupational groups with the highest exposure to GenAI. We need to ensure that humans control and edit AI outputs to fully represent and empower all people in society.
Persons: Jessica Jensen, —, let's, Jessice Jensen, we've, we're Organizations: Service
☆ The role of the CMO is changing. Here's what 6 experts had to say about marketing amid increased social awareness and new tech.
  + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com   time to read: +11 min
This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. High tech rules, but traditional media still matters, CMOs sayEven with the dominance of social platforms and the emergence of AI, traditional media still plays a key role for brands. "We rely on traditional media for content whose audiences are still engaging that way, whether it's out-of-home or broadcast. In hospitality, "traditional media still plays a huge role," said Accor's Schellenberger. 1 KPI is building awareness, traditional media is still the best way to do it, along with other digital media tools."
Persons: Ewan McIntyre, it's, Alex Schellenberger, Marian Lee Dicus, Kimberly Whitler, Jessica Jensen, Jensen, Colin Kaepernick, hasn't, Marian Lee, I'm, Whitler, Jonathan Adashek, IBM's, Adashek, ChatGPT, Somebody's, Schellenberger, Netflix's, Indeed's Jensen, Accor's, there's, Dicus, Charlotte, Gartner's McIntyre Organizations: Marketing, Accor, University of Virginia's Darden School of Business, Nike, Netflix, IBM, Research Locations: Paris, jobseekers, Germany
☆ Nonalcoholic Beer Ad in Super Bowl Spotlights ‘Dry Economy’
  + stars: | 2023-02-10 | by ( Megan Graham | ) www.wsj.com   time to read: +7 min
Heineken USA plans to run a 30-second Super Bowl ad for its Heineken 0.0 nonalcoholic beer, enlisting actor Paul Rudd as Marvel’s Ant-Man to make the pitch. Sales volume in low- and no-alcohol was $2.5 billion, while the overall U.S. alcohol market totaled $188.3 billion. Ad spending to promote nonalcoholic beer on national television, by comparison, totaled $9.7 million in January, up from $1.4 million in January 2019. Boisson Inc., a retailer of nonalcoholic beer, wine and spirits with 10 stores in New York and California, said it is increasing its marketing spending. SipSteady co-hosted a Dry Vibes event in January in Kansas City that included tastings of nonalcoholic beverages.
☆ 'Ted Lasso' star Jason Sudeikis on the two rules that have helped him achieve his dream career
  + stars: | 2022-10-23 | by ( Morgan Smith | ) www.cnbc.com   time to read: +3 min
On "Ted Lasso" Jason Sudeikis' titular character, an American football coach who manages a British soccer team, leads with optimism, camaraderie and the occasional homemade biscuit to butter up his boss. Off-screen, however, the Emmy-winning actor has relied on different strategies to build a successful career. Sudeikis explained to Indeed CMO Jessica Jensen that while he was growing up in Overland Park, Kansas, the goal was to take improv classes and learn about comedy writing. Then, when he moved to Chicago, that goal became finding work at Second City, a comedy club with famous alumni like Steve Carell and Tina Fey. That experience taught Sudeikis another important career lesson that would stick with him: "Pay attention to the people who have carved a path slightly ahead of you."
☆ NASA, SpaceX to study boosting Hubble telescope to higher orbit
  + stars: | 2022-09-29 | by ( Jackie Wattles | ) edition.cnn.com   time to read: +4 min
CNN —Officials at NASA have signed a Space Act Agreement with SpaceX to investigate the benefits and risks of having a private mission provide service to NASA’s nearly 33-year-old Hubble Space Telescope, boosting it to a higher orbit to extend its life, the space agency announced Thursday. Launched in 1990, the space observatory has had several servicing missions during NASA’s space shuttle era, with the last mission carried out in 2009. But the space agency retired the space shuttle in 2011, and no spacecraft has been back since. NASAThe effort to send a private mission to Hubble could be a part of a previously announced, privately funded SpaceX program called Polaris. Zurbuchen added that is all part of what SpaceX and NASA will explore as part of this Space Act Agreement.
☆ Indeed's chief marketing officer shares advice on how to win at digital transformation
  + stars: | 2022-09-08 | by ( Ebony Flake | ) www.businessinsider.com   time to read: +5 min
Kazi Awal/InsiderIt's a digital world, and organizations that show digital agility continue to win out. Consultants say that despite headwinds, CEOs must champion digital transformation. Jensen said the focus on digital transformation has been vital to Indeed's success. The one alliance identified as most essential was the relationship between chief marketing officer and chief financial officer. How have you used this partnership toward digital transformation at Indeed?
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