Beyond Yoga's founder Michelle Wahler, along with its Chief Operating Officer and Chief Financial Officer Jesse Adams, will both be stepping down. "We have arrived at a natural inflection point for this incredible brand," Levi's incoming CEO Michelle Gass said in a statement. Retailers such as Lululemon and Nike have long dominated the category, with Beyond Yoga and Gap-owned Athleta following close behind. But upstarts such as Alo Yoga and Vuori have been nipping at their heels and taking market share. In August, Athleta named former Alo Yoga President Chris Blakeslee its next CEO.

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Persons: Levi Strauss, Nancy Green, Alo Yoga, Michelle Wahler, Jesse Adams, Wahler, Adams, Michelle Gass, Nancy, BTIG's Janine Stichter, Earnest, Athleta, Chris Blakeslee Organizations: Nike, Yoga, Beyond Yoga Locations: Athleta