Read previewAmazon Prime Day is approaching, and as usual, the online retailer is offering a slew of specials for customers during the two-day shopping extravaganza. It also wants you to sign up (and pay for) Amazon Prime at $14.99 a month — and possibly a whole host of other Amazon subscriptions. (The Amazon Fire HD 10 tablet is 46% off this Prime Day, down from $139.99 to $74.99.) "We sell a lot of devices during our Prime Day events," CFO Brian Olsavsky said on an earnings call after Prime Day 2022. AdvertisementFor those with a Prime subscription, Prime Day represents "the new Black Friday," Bartlow said.

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