Mike Tirico is seen on the set of NBCUniversal Paris 2024 Olympics coverage on August 04, 2024 in Paris, France. We ripped up the playbook two years ago," said Jenny Storms, chief marketing officer of entertainment and sports at NBCUniversal. The 2021 Tokyo Olympics and 2022 Beijing Olympics drew the lowest-ever audiences for Summer and Winter Games, respectively. But notably the strategy for Peacock during those Games appeared to be the biggest misstep. "We made a claim that Peacock would be the home of the Olympics, and we didn't exactly deliver," said Mark Lazarus, chairman of NBCUniversal Media Group.

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Persons: Mike Tirico, Comcast's NBCUniversal, Jenny Storms, Storms, Peacock, Mark Lazarus Organizations: NBCUniversal, Games, NBC, Olympic, U.S, Beijing, Olympic Games, Olympics, NBCUniversal Media Locations: Paris, France, Tokyo, Asia, Beijing