Discovery says it will beef up ads on its Max streaming service.
Max added 7.2 million subscribers in its third quarter, reaching 110.5 million total subscribers.
Discovery's Max streaming service.
The newest player in streaming ads, Amazon, recently said it would increase its ad load in Prime Video after rolling out ads to the service in January.
Rival Netflix, by comparison, added 5.1 million subscriptions in its most recent quarter and now has 282.7 million subscribers in total.
Persons:
Max, —, WBD, JB Perrette, Perrette, Jennifer Halloran Max, we're, David Zaslav, Jon Steinlauf, who's
Organizations:
Warner Bros, Service, Boston Red Sox, HBO, Media, DC, Paramount, Pluto, Nielsen, Netflix
Locations:
Max