While missing a host of brands, this year's edition of the Los Angeles Auto Show debuted a range of new models. But at least one automaker says it is ramping up its North American EV strategy in 2024: Honda Motor Company. Honda's EV moves come against the backdrop of EV pullbacks from other major auto manufacturers; and in some cases, shelved EV plans altogether. GM itself is playing a key role in the first mass-market EV Honda is introducing, the Prologue. The All-Electric Acura ZDX is displayed during the 2023 Los Angeles Auto Show at the Los Angeles Convention Center on November 24, 2023 in Los Angeles, California.

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Persons: Josh Lefkowitz, Ford, Bob Nelson, Nelson, BEV, It's, Honda, Cliff Banks, Banks, Mary Barra, Jenni Newman, Kelley Blue, Tesla, Newman Organizations: Angeles Auto, Los Angeles Convention Center, Los Angeles Auto, Getty, Honda Motor Company, Canadian EV, pullbacks, GM, American Honda Motor Co, Honda, EVs, Banks, Auto, NBC News, EV Honda, Acura, Subaru Locations: Los Angeles , California, Canadian, Ohio, American, Canada