Elon Musk rolled out a major rebrand of Twitter as "X" a week ago. The Twitter sign was removed earlier this week and an X was projected onto the building. Videos from inside the HQ shows the bird logos removed, black walls, and X-themed conference rooms. Elon Musk's sweeping rebrand of Twitter has extended to the walls and conference room inside the company's San Francisco headquarters. One marketing expert called the Twitter rebrand "completely irrational."

---

Persons: Elon Musk, Elon Musk's, Jenner Balagot, Ralph, Musk, Musk's Tesla, Grimes Organizations: Twitter, Morning, San, San Francisco, PayPal, X Holdings, xAI Locations: San Francisco