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download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewCreator-economy startup Jellysmack has sold its catalog-licensing business, JellyFi, a company spokesperson told Business Insider. "Jellysmack's team has been extremely professional, and we hope to continue collaborating with them on many other opportunities," Copyright Capital's CEO Jack Ojalvo told BI in a statement. AdvertisementThe company entered the catalog-licensing business in early 2022, saying it would set aside $500 million for the effort. The company chose to deprioritize JellyFi in favor of more profitable core initiatives.

Persons: —, Frederic Porcherot, Jack Ojalvo, Jellysmack, Sean Atkins, deprioritize, X, it's Organizations: Service, Copyright, BI, Business, Keli Network, YouTube, Facebook, Creative, Jellysmack, Productions, Network Media LLC, Crime Network Locations: SoftBank

But while the company's profile in the industry has stayed constant and swaggering, behind the curtain, its business has been increasingly troubled, 10 insiders told Business Insider. Creator economy professionals mingled beneath glowing jellyfish and coral light fixtures inside Jellysmack's creator lounge during VidCon 2023. "As a startup in the ever-evolving creator economy, we are constantly testing and adapting our business model," the Jellysmack spokesperson told BI in a statement. Advertisement"The world was falling apart with the pandemic, but early Jellysmack felt like a dream," the second former staffer told BI. BI viewed two Jellysmack contracts and an email exchange between Jellysmack and one of its creator clients to verify the practice.

Persons: —, SoftBank, lanyards, Jellymack, Jellysmack, YouTubers, Brad Mondo, Meta, Michael Philippe, Jellysmack cofounders Swann Maizil, Robin Sabban, Nathan Guetta, Condé Nast, Youri Hazanov, Sean Atkins, hasn't, Snapchat —, Amanda Perelli, JellyFi, deprioritize, that's, it's, Ollie Forsyth, They've Organizations: Service, Business, Facebook, influencers, BI, YouTube, Disney, Comcast, Keli, Big Tech, cryptocurrency, MTV, HBO, Copyright Capital, SoftBank, Productions, OKA Media, Network Media LLC, Crime, Star, Spotify, Crime Network Locations: VidCon, SoftBank

In an email to staff, its president said the "rise of short-form video" has sparked new challenges. A new round of layoffs at creator startup Jellysmack shows how much short-form video apps like TikTok have disrupted the creator-advertising ecosystem in just a few years. Jellysmack initially grew its business by helping creators repurpose YouTube videos on other ad-supported platforms like Facebook and Snapchat. Last January, it announced it had set aside $500 million to buy rights to older YouTube videos with the goal of making a profit from future ad earnings. It separately runs a creator-finance division called JellyFi, a program to help celebrities become digital content creators, and a division called JellySmash Productions that helps creators make and distribute content speedily.

☆ Creator startup Jellysmack has laid off staffers in the US and France. Here's the email its president sent to employees detailing the reasons behind the cuts.
▼ + stars: | 2023-05-25 | by ( Amanda Perelli | Shriya Bhattacharya | ) www.businessinsider.com time to read: +9 min

Creator economy startup Jellysmack laid off staffers in the US and France on Thursday. The creator economy startup Jellysmack on Thursday laid off staffers in the US and France as part of a larger company restructuring, Insider has confirmed. This news comes shortly after the creator economy startup began hiring for a new M&A leader to help integrate companies that it buys. Jellysmack has had several rounds of layoffs in the last year, and laid of staffers in France in February, as The Information reported. Jellysmack go-to-market 2.0Jellysmack's mission has been to help creators go bigger, by bringing them products, services, and infrastructure that helps them grow.

☆ Jellysmack is hiring a new M&A leader as it eyes acquisitions in the 'near future'
▼ + stars: | 2023-05-09 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

Creator company Jellysmack is hiring a new M&A lead to help integrate companies that it buys. Jellysmack said it's interested in M&A and could be "acquisitive in the near future." Creator startup Jellysmack is hiring a new executive to lead its M&A integration practice as the company looks to diversify its business and grow its content portfolio, a company spokesperson confirmed to Insider. "Jellysmack remains interested in the M&A market and could be acquisitive in the near future," the spokesperson said. "The VP, PMI role we are hiring for will ensure the integration of any acquisitions are successful."

☆ Jellysmack is launching a new studio that will produce months' worth of original content for creators
▼ + stars: | 2022-10-18 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +4 min

Jellysmack will produce original content for creators through its new division, JellySmash. When creators are burned out or simply seeking to scale, JellySmash can film two months' worth of videos in three days. Jellysmack on Tuesday unveiled a new original content division called JellySmash Productions that the company has been incubating for the past year. JellySmash will monetize the content by taking a cut of creators' ad dollars on the back-end of the content. Its flagship offering, the Jellysmack Creator Program, takes existing videos and optimizes them for distribution on other platforms.

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