Read previewDiane von Furstenberg has been a household name since the '70s. Despite her place in the luxury world, von Furstenberg partnered with Target and her granddaughter, Talita von Furstenberg, to create a limited-edition collection for the store. Samantha Grindell/Business InsiderThe store has also been leaning into celebrity and top brand-name partnerships to level up its offerings. After seeing it in person, Target's collaboration with von Furstenberg seems like a natural progression of its brand strategy as it continues to offer products that feel luxurious for less. Shop the Diane von Furstenberg x Target collection.

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Persons: —, Diane von Furstenberg, Forbes, Jeffery Bezos, von Furstenberg, Talita von Furstenberg, Samantha Grindell, Sally Hansen, Sergio Hudson, Christopher John Rogers, Joanna Gaines, Kendra Scott, Stanley Organizations: Service, Fashion, Target, Business, tote, Valentine's Locations: Brooklyn