The Women's World Cup is a big focus for brands to reach a growing audience. The first match of US Women's National Team in the Women's World Cup averaged an audience of 5.3 million viewers on July 21, according to the Associated Press. The AP reported that viewership increased 99% from the team's first match of the 2019 World Cup, per Fox and Nielsen. Most of those eyeballs came from the NCAA women's basketball tournament, for which the company had 141 million household views. The Women's World Cup, which kicked off July 20 in Australia and New Zealand, offers another significant opportunity for companies to reach the growing audience of women's sports fans.

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Persons: it's, Jeff Kearney, Buick, Molly Peck, Peck, Marisstella Marinkovic, Ally Organizations: Buick, Nissan, Women's National Team, Associated Press, AP, Fox, Nielsen, WNBA, NWSL, Gatorade, Lexus, DIRECTV, Armour, Nielsen Sports, NCAA, ESPN, Ally, Google, Nike, Subway, Volkswagen Locations: Australia, New Zealand, Wells Fargo