Read previewMrBeast became the most popular YouTuber on the planet by handing cash to strangers, so it's little wonder he's experimenting with universal basic income, known as UBI.
MrBeast also announced a joint fundraiser with GiveDirectly to gather enough cash to give $1,000 to every household in a neighboring village.
AdvertisementEarly findings from GiveDirectly's trial suggest that direct cash handouts boost household and business savings and support the financing of bigger projects.
MrBeast is known for giving out cash to strangers, making UBI a natural extension of his brand.
But the social media star also addressed questions about whether direct cash payments would be spent wisely.
Persons:
—, Jimmy Donaldson, MrBeast, GiveDirectly, Jeff Cheatham, Ruth, Auma, Lokure, Willy Wonka
Organizations:
Service, Business, Beast, Universal
Locations:
Uganda, Africa, Kenya, Karamoja, Tiyan