TOKYO (Reuters) - A video ad from Nike Japan against bullying and racism that features biracial athletes and other minorities, such as those of Korean descent, has prompted a sharp online response including calls to boycott the company.
FILE PHOTO: Tennis - Australian Open - Second Round - Melbourne Park, Melbourne, Australia - January 22, 2020 Japan's Naomi Osaka during the match against China's Saisai Zheng.
REUTERS/Hannah MckayJapan has traditionally prided itself on being racially homogeneous, although successful mixed-race athletes such as tennis star Naomi Osaka are challenging that image.
The video, viewed 14.1 million times on Nike Japan’s Twitter feed by noon (0300 GMT) Wednesday, had racked up 63,000 likes but also a cascade of critical comments from many who vowed never to buy Nike products again.
Nike Japan was not immediately able to comment on the response, but said on its website it believes in the transformative nature of sports.
Naomi Osaka, China's Saisai Zheng, Hannah Mckay Japan, ”, “
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