Today, Girma is TikTok's Black creator community development manager, leading # BlackTikTok , a virtual space on the social-media platform that amplifies the voices and content of Black creators.
To address this, platforms from Meta to TikTok have introduced various programs over the years that intentionally center nonwhite communities.
BI spoke with executives at TikTok and Snapchat who lead the initiatives short-form content creators say have been the most helpful to them.
These programs offer tailored knowledge, connections, and funding for diverse creators like Gabrielle Cerberville, who has 1.1 million followers on TikTok .
"Discrimination is baked into TikTok's algorithm because it centers on whiteness, so programs like CasaTikTok help normalize content by creators of color," Cerberville said.
Persons:
Alexzi Girma, Girma, she's, execs, they've, Jessica Ufuoma, who's, Janice Gassam Asare, Snapchat, Gabrielle Cerberville, Kayla Zapata Fory, Fory, Varshini Shah, Francis Roberts, Roberts, Shah, that's, I've, AJ, Brooke Berry, Cerberville, Colin Rocker, Gen Z, BlackTikTok, He's, you'll
Organizations:
Business, Influencer
Locations:
Meta, CasaTikTok