Heli-hiking on a remote slice of Vancouver Island in Canada. Concocting your own perfume in southern France. Planning a shoot with a New York fashion photographer. Now that amenities like infinity pools and posh spas (rebranded as wellness centers) are practically de rigueur at upscale lodgings, many properties are trying to distinguish themselves with activities that are ever more bespoke and brag-worthy. Indeed, said Janelle Ruhumuliza, a travel adviser with Embark Beyond, “experiences have to go further than what they were before.” She notes that social media has amplified travelers’ desire to “one-up” what others are doing online.

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Persons: ”, Ashley Isaacs Ganz, Janelle Ruhumuliza Organizations: Leisure Locations: Vancouver, Canada, France, New York