Fast-forward to March, when he and Swizz debuted the series Verzuz (pronounced "versus"), in which two musicians face off on Instagram Live.
("Verzuz is still 100% Black-owned," Swizz and Timbaland said in July when they announced the partnership.)
Instagram Live sessions typically last an hour and then need to be restarted, but many Verzuz battles have gone on longer without interruption.
Because Verzuz airs live, Swizz said, he and Timbaland have the benefit of real-time feedback.
None of those plans involve moving Verzuz from Instagram, Swizz said.
Timbaland, Swizz Beatz, Jay, Missy Elliott, Aaliyah, DMX, Swizz, Instagram, Gladys Knight, Patti LaBelle, Gucci Mane, Jeezy, Gerrick Kennedy, Verzuz, Kennedy, Brandy, Monica, Johntá Austin, Sean Garrett, Ne, Austin, Mariah Carey, Mary J, Blige, Johntá, he's, Snoop, who's, it's, they've
Instagram, Twitter, Billboard, Nielsen Music, titans, Apple Music, Super Bowl, Super, Verzuz, Apple Music's, Facebook
New Jersey, Verzuz, U.S, Instagram