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Nike Names New CMO in Executive Shuffle
  + stars: | 2023-11-15 | by ( Katie Deighton | ) www.wsj.com   time to read: 1 min
Although Nike remains the world’s largest seller of athletic footwear and apparel, some analysts have said its pace of innovation has slowed. Photo: Thomas Trutschel/Zuma PressNike said it has named former company executive Nicole Hubbard Graham to be its next chief marketing officer, succeeding Dirk-Jan “DJ” van Hameren, who will retire. The appointment is part of a wider executive shake-up designed to speed up innovation at the sneaker giant, which recently began facing up to stiffer competition in the running and lifestyle categories.
Persons: Thomas Trutschel, Nicole Hubbard Graham, Dirk, Jan “, ” van Hameren Organizations: Nike, Zuma Press Nike
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