Starbucks said Wednesday that it will remove the surcharge for dairy substitutes, saving some U.S. customers more than 10% on their drinks.
Substituting a nondairy milk is the second-most requested customization from customers, trailing only adding a shot of espresso, according to Starbucks.
Currently, Starbucks customers can already add up to 4 ounces of a dairy substitute at no extra charge to hot or iced brewed coffee or tea, cold brew and Americano drinks.
Starbucks first started serving nondairy milk in 1997, when it added soy milk to menus.
In March, three lactose-intolerant women sued Starbucks in federal court, alleging that the surcharge discriminated against customers with allergies.
Persons:
Brian Niccol, Niccol, James Cromwell
Organizations:
Starbucks, Chipotle, Americano, PETA
Locations:
U.S, New York City