Read previewApple is stepping up its efforts to get Hollywood to make content for the Vision Pro as it prepares to roll out the mixed-reality headset internationally to boost sales.
Director Jon Favreau brought the dinosaurs on his Apple TV+ show "Prehistoric Planet" to life through a spinoff for Vision Pro.
Apple is talking up Vision Pro to talent agencies, filmmakers, and producers to fill the pipeline.
Apple TV+ produces some, but not all, of the immersive content that's available on Vision Pro.
AdvertisementLike the rest of Apple TV+'s shows and movies, Apple doesn't want controversial content for the Vision Pro lest it undermine sales of its consumer electronics overall.
Persons:
—, creatives, James Cameron raved, Jon Favreau, stampeded, Alicia Keys, Chris Parnell, David Manpearl, there's, Parnell, Peter Kafka
Organizations:
Service, Hollywood, Vision, Business, Apple, Vision Pro, Disney, Netflix, YouTube