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Read previewWhen Nikki Jenkins joined jewelry brand Pandora in the summer of 2021, she was bursting with new ideas on how the company could better partner with creators of color, who are often paid less than their white counterparts for brand deals. "The stories that they want to tell that year are based on the jewelry they're interested in, so we build custom contracts based on that person." For example, a few years ago, Jenkins reached out to Black talent agency Kensington Grey so that Pandora could collaborate with Black creators to promote its products and events. "A lot of Black creators understand how to show up in a way that really resonates with other Black people," she said. Based on the success of the campaign, Jenkins said the team decided to cement year-long contracts with many of Kensington Grey's creators.
Persons: , Nikki Jenkins, Jenkins, Pandora, Jalisa Vaughn, Kensington Grey, Kensington Organizations: Service, Business, BIPOC, Pandora, Kensington Grey's Locations: Kensington
When she signed her first brand partnership as a part-time content creator in 2016, it was an unpaid brand ambassadorship, she told Insider. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Most of that revenue came from brand deals, she told Insider. And Instagram itself is getting in on the action with a new creator-brand marketplace where partnerships can be made through DMs. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.
Persons: Emma Cortes, Cortes, JaLisa Vaughn, Jefferson, Marrica Evans, influencers, Instagram, Dunkin, here's, Julie Tescon, Di Bratto, Kayla Compton Organizations: Nissan, Karma, LinkedIn, DMs, Instagram
When she signed her first brand partnership as a part-time content creator in 2016, it was an unpaid brand ambassadorship, she told Insider. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Some brands, like Dunkin Donuts or jewelry brand Mejuri, are known for their partnerships with micro influencers. Read: 7 top brands that work with micro influencers on Instagram, TikTok, and moreTo help content creators better understand how they can get sponsored on Instagram, here's a compilation of our coverage of how influencers get brand deals. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.
Persons: Emma Cortes, Cortes, JaLisa Vaughn, Jefferson, Marrica Evans, influencers, Instagram, Dunkin, here's, Julie Tescon, Di Bratto, Kayla Compton Organizations: Nissan, Karma, LinkedIn, DMs, Instagram
Dozens of influencers have explained to Insider their strategies for getting sponsored. Fast-forward six years and Cortes is a full-time influencer and earned more than $300,000 in a year — with under 50,000 Instagram followers. Read: 7 top brands that work with micro influencers on Instagram, TikTok, and moreTo help content creators better understand how they can get sponsored on Instagram, here's a compilation of our coverage of how influencers get brand deals. Getting the right pitch is a keyWhether it's over email or Instagram DM, what influencers include in a pitch can make all the difference. Christian Di Bratto, a talent manager who works with creators, told Insider that personalizing pitches is key.
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