This month, a fake ad for the cookware maker Le Creuset appeared on Facebook.
Swift nor Le Creuset was involved in the promotion.
“Vermillio starts to automate that process.”WME’s clients will now give their identifying digital data to Vermillio to be recorded and protected on the blockchain.
Vermillio said it would then be able to track and authenticate images of the clients that appear online.
WME and Vermillio said the partnership could also help compensate performers if studios wanted, for instance, to use A.I.
Persons:
WME, ”, Chris Jacquemin, Creuset, Swift, Le Creuset, “, ” Mr, Jacquemin, “ Vermillio, Vermillio
Organizations:
Facebook