And with the game streaming the day after Thanksgiving, Amazon could capture some of the holiday viewership, which broke records last year.
ESPN's pivotESPN has long ruled sports programming on traditional TV.
Yet even as the streaming trend picks up, sports programming is helping keep cable and traditional TV alive, for the moment.
Earlier this year, data firm Nielsen reported that traditional TV made up less than half of overall TV usage in July.
A FOX Sports TV camera operator during the week 5 NFL game between the Atlanta Falcons and the Carolina Panthers at Mercedes-Benz Stadium on October 11, 2020 in Atlanta, Georgia.
Persons:
Jacob Kupferman, National Football League's, it's, Brian Rolapp, CNBC's Julia Boorstin, Garth Brooks, Nielsen, Tim Nollen, John Hodulik, Bob Iger, CNBC's Boorstin, Patrick, David J, Griffin
Organizations:
Miami Dolphins, New York Jets, National Football, Amazon's, NFL, Detroit Lions, Dallas Cowboys, Fox, CBS, NBC, YouTube, Warner Bros, ESPN, UBS, Disney, Fox Sports, FOX Sports, Atlanta Falcons, Carolina Panthers, Mercedes, Benz, Getty
Locations:
Atlanta , Georgia