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How a Political Insider Spends Her Sundays
  + stars: | 2023-11-18 | by ( Jackie Cooperman | ) www.nytimes.com   time to read: +1 min
Tricia Shimamura spends her days crisscrossing the city as the director of community affairs for Mark Levine, the Manhattan borough president. It’s a mission that resonates deeply with Ms. Shimamura, 34, who ran for City Council on the Upper East Side in 2021. She sits on the boards of several organizations that work with women to develop leadership skills and run for political office. On Sundays, Ms. Shimamura combines family time with community work, an exhausting and edifying balance. She lives with her husband, Dov Gibor, 44, who is a lawyer, and their two sons, Teddy, 4, and Oliver, 1.
Persons: Tricia Shimamura, Mark Levine, Shimamura, Carolyn Maloney —, Dov Gibor, Teddy, Oliver Organizations: City Council, Democratic, Columbia Locations: Manhattan, It’s, Puerto Rican, New York
The influence of Gen Z will not fade, it is driving long-lasting changes to the culture. Just look at the #artofnoticing trend on TikTok, in which Gen Z is posting vignette-style snapshots capturing beautiful, but rarely-emphasized, day-to-day moments. Gen Z is 3.5x more likely to buy from brands that commit to this issue. When we asked Edelman's Gen Z Lab about AI, a surprising majority admitted to being totally scared by it. Despite the micro and macro circumstances at play, Gen Z strives to combat inequality, climate change, and more.
Persons: Gen, Gen Z, Z, they've, Edelman's, Zers, it's, Jackie Cooper, Gabe Gomez
Gen Z consumers behave differently towards brands than other demographics, according to a new Edelman Trust Barometer study. The purchase is often the starting point for the brand relationship, not the final step, running counter to the traditional "purchase funnel" model. What appeals to Gen Z might alienate more traditional consumers, so it's important for brand and reputation leaders to partner. Gen Z might just be kill the the old-school purchase funnel for good according to a new study from the Edelman Trust Barometer,That's because Gen Z's true relationship with brands often begins at purchase, and is "too dynamic for a linear funnel," the report states. "In fact, 78% [of Gen Z survey respondents] are uncovering and discovering things about a brand after they make a product purchase."
Persons: Gen, Jackie Cooper, Viktor Chebanenko, Cooper, You've, Edelman, Bud, Richard Edelman, Organizations: Edelman, Morning, Gen, Edelman's Locations: Germany, Brazil, Japan
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