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The platform, which Schwartz describes as "Etsy for software products," currently brings in roughly $354,000 per month, according to a CNBC Make It estimate. "You want to really orient yourself around a real problem that needs to be solved," Schwartz, 25, tells Make It. During high school, he and Zoub built sneaker bots, or pieces of software that nabbed limited-edition shoes faster than people who manually clicked "buy now." The company clearly solved a problem, but the co-founders didn't find the work creatively fulfilling. It solved a safety problem: Zoub patrolled online forums where people sold software, and found them rife with scammers and rip-off artists.
Persons: Steven Schwartz, Cameron Zoub, Schwartz, Jack Sharkey —, Mark Cuban, Cuban, Todd Wagner, Zoub, didn't, Whop, it's, Warren Buffett Organizations: Tesla, CNBC, Indiana University, Yahoo Locations: Whop
To Steven Schwartz, the side hustle was a necessity: He wanted rare Nike Kobe 7 Easter shoes, and his parents wouldn't pay for them. Now in their mid-20s, Schwartz and Zoub still work together, along with a third partner named Jack Sharkey. They're the co-founders of Whop, a tech marketplace that's like "Etsy for software products," Schwartz says. (Whop reviewed the estimate, but declined to offer specifics.) But Whop wasn't an overnight success.
Persons: Steven Schwartz, Cameron Zoub, Schwartz, Zoub, Jack Sharkey, They're, Whop, Peter Thiel, James Harden Organizations: Nike Kobe, Whop, CNBC
Here's an exclusive look at the Notion document used by the startup during its fundraising process. Although fundraising in the creator economy has slowed over the last several quarters, Schwartz sees Whop as a pivot in the space. "Historically, the creator economy, at least up until maybe a year and a half ago, has been pictures and text content," Schwartz said. Instead of creating a fancy pitch deck to send off to investors, Whop's team built a deck using productivity software Notion. Check out the Notion document Whop used to raise its $17 million Series A:Note: The document Whop shared with Insider includes several redactions.
Persons: Steven Schwartz, Cameron Zoub, Schwartz, Whop's, Jack Sharkey, Zoub, Sharkey, Whop, Peter Thiel, Justin Mateen, VCs Josh Richards, Griffin Johnson Organizations: Facebook, Twitter, Insight Partners
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