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40 Years Ago, This Ad Changed the Super Bowl Forever
  + stars: | 2024-02-09 | by ( Saul Austerlitz | ) www.nytimes.com   time to read: +2 min
Four decades ago, the Super Bowl became the Super Bowl. It wasn’t because of anything that happened in the game itself: On Jan. 22, 1984, the Los Angeles Raiders defeated Washington 38-9 in Super Bowl XVIII, a contest that was mostly over before halftime. Conceived by the Chiat/Day ad agency and directed by Ridley Scott, then fresh off making the seminal science-fiction noir “Blade Runner,” the Apple commercial “1984,” which was intended to introduce the new Macintosh computer, would become one of the most acclaimed commercials ever made. It also helped to kick off — pun partially intended — the Super Bowl tradition of the big game serving as an annual showcase for gilt-edged ads from Fortune 500 companies. It all began with the Apple co-founder Steve Jobs’s desire to take the battle with the company’s rivals to a splashy television broadcast he knew nothing about.
Persons: George Orwell, Ridley Scott, Steve Jobs’s, — Scott, John Sculley, Steve Hayden, Fred Goldberg, Anya Rajah, JOHN SCULLEY, we’re, Organizations: Super Bowl, Los Angeles Raiders, Washington, XVIII, CBS, Apple, Fortune, Chiat, Businessweek, IBM Locations: Steve
Rony Sebok got a job at Apple straight out of Harvard in 1983 working on the Mac team. She worked with a small team of software engineers under the direction of Steve Jobs. Interviewing for the Mac team didn't follow the traditional approachAt the time, this was a top-secret project. Steve Jobs once came into my cubicle and asked, "Don't you own a pair of blue jeans?" AdvertisementMacintosh software team photographed in January 1984 for a Rolling Stone article.
Persons: Rony Sebok, Steve Jobs, Sebok, Jobs, , Steve, I'd, Bill Gates, alums, Lisa teams, Windham, Steve didn't, Susan Kerr, John Sculley, Lisa, OpenAI Organizations: Apple, Harvard, Mac, Service, Macintosh, Computer Science, Microsoft, IBM, BMW, Windham Hill, Polaroid, Mercury, Getty, HP, Havard Business School, Google Locations: East Coast, West, Cupertino, Hawaii, Apple
Apple’s Steve Jobs and Twitter’s Jack Dorsey made similar comebacks at the companies they founded. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementPerhaps the most obvious example is Steve Jobs, who famously left Apple in 1985 after a boardroom struggle. If your company's board is willing to get rid of you once, they'll probably do it again.
Persons: Sam Altman, , Steve Jobs, Jack Dorsey, , hadn't, Altman, Greg Brockman, Jobs, John Sculley –, he'd, Travis Kalanick –, Uber, they'll, Dorsey, Elliott, Paul Singer, Elon Musk, Bob Iger, Howard Schultz, Uber's Kalanick, Adam Neumann Organizations: Service, Microsoft, Apple, PepsiCo, NeXT, Twitter, Elliott Management, Disney, Starbucks – Locations: Recode
'Boomerang' CEOs of major companies
  + stars: | 2023-11-22 | by ( ) www.reuters.com   time to read: +2 min
Nov 22 (Reuters) - Sam Altman reached an agreement with OpenAI to return as CEO on Wednesday, after a tumultuous few days following his ouster by the company's board. He joins a list of big name "boomerang" chief executives who have made comebacks at a later date. DELL (DELL.N) - MICHAEL DELLMichael Dell founded Dell Inc in 1980s and held the position of CEO until 2004, when he stepped down to serve as chairman. He returned as CEO in 2007 and led the company through the merger with EMC, which resulted in the emergence of Dell Technologies. He returned as CEO in 2023 amid challenges related to UBS's takeover of peer Credit Suisse.
Persons: Sam Altman, OpenAI, Steve Jobs, John Sculley, DELL, MICHAEL DELL Michael Dell, ROBERT IGER Robert Iger, HOWARD SCHULTZ Howard Schultz, JACK DORSEY Jack Dorsey, Evan Williams, Dorsey, SERGIO ERMOTTI Sergio Ermotti, Ralph Hamers, Boleslaw Lasocki, Victor Goury, Milla Nissi, Jane Merriman Organizations: Apple, Dell Inc, EMC, Dell Technologies . DISNEY, NBA, TWITTER, Twitter, UBS, Suisse, Thomson Locations: U.S, Swiss, Laffont, Gdansk
Over 500 Apple computers and products that span from 1977 to 2008 are going to auction next month. The collection, one of the biggest in the world, is called "The Hanspeter Luzi Vintage Apple Archive," and belonged to Swiss Apple collector Hanspeter Luzi. Steve Jobs (left), John Sculley (center), and Steve Wozniak unveil the new Apple II computer in San Francisco in 1984. As a teacher, Luzi used computers as a teaching aid for his students. Before starting his Apple collection, Luzi collected vintage sewing machines that became the foundation for the Sammlung Albrecht Mey sewing machine museum in Germany.
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