Anzu helps brands place their ads in video games.
The company raised $48 million to build out its executive suite and hire staff.
Inserting ads into video games — like as a billboard in a car-racing game — is increasingly enticing to advertisers hoping to message hard-to-find Gen Zers.
The company raised a $20 million round last year, bringing its total to $85 million.
"After proving the model with mobile games and casual games, we're moving into AAA games," Benedy said.
Persons:
Zers, Axel Springer, Itamar Benedy, Anzu, Benedy, we'll
Organizations:
Emmis Corp, Simon Equity Partners, PayPal, Bandai Namco, AAA, Ubisoft, VR, Apple, Apple Vision
Locations:
Anzu