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☆ How Baked by Melissa's founder turned a tiny New York City apartment kitchen business into a cupcake empire
▼ + stars: | 2024-05-22 | by ( Sara Lindsay | In Sara-Lindsay | ) www.cnbc.com time to read: +1 min

Count Baked by Melissa founder Melissa Ben-Ishay among the entrepreneurial success stories founded on getting out of the corporate rat race. Before starting her company, Ben-Ishay worked at an ad agency in New York City – a role she felt unfulfilled in. At the time, every cupcake came from her tiny New York City apartment kitchen. The cafe owner became a shareholder in Baked by Melissa, and the company was able to continue using the space for years. A year after it moved into the Cafe Bari space, Baked by Melissa opened its second location in Union Square.

Persons: Melissa, Melissa Ben, Ishay, Cafe, Ben Organizations: Ben, aha, CNBC Locations: New York City, Ben, Cafe Bari, Bergen County, Bari, Union Square

☆ Israeli hostage families to file war crimes complaint against Hamas
▼ + stars: | 2024-02-14 | by ( Jeremy Diamond | ) edition.cnn.com time to read: +3 min

The complaint, spearheaded by the Hostage and Missing Families Forum, calls for the ICC to prosecute Hamas’s leaders for genocide, war crimes and crimes against humanity over the killing, kidnapping and sexual violence carried out during the October 7 terrorist attack. The ICC’s chief prosecutor Karim Khan is already investigating potential war crimes committed by both Hamas and Israel since October 7, but has yet to file any charges. For many of the families, lodging the complaint is about accountability as well as their latest effort to call attention to the captivity of their loved ones. This situation cannot go on anymore.”CNN was the only US news outlet to travel with the hostage families from Israel to the Netherlands. “We hope we’ll start some action against those terrorists,” said Moran Ben Ishay, the daughter of 80-year-old hostage Gadi Moses.

Persons: The Netherlands CNN —, Karim Khan, –, ”, Hagit Chen, Itay Chen, Moran Ben Ishay, Gadi Moses, “, ” “ Organizations: The Netherlands CNN, Criminal Court, ICC, El, CNN Locations: Hague, The Netherlands, Dutch, The, Israel, Netherlands, Rome, Gaza, of Palestine, Cairo

☆ Baked by Melissa, who invented the viral Green Goddess salad, shares 6 new dietitian-approved crunchy, veggie-packed salads
▼ + stars: | 2024-01-29 | by ( Kim Schewitz | ) www.businessinsider.com time to read: +12 min

Read previewMelissa Ben-Ishay, the creator of the viral Green Goddess salad , believes that meals should be both nutrient-dense and delicious. Dilly Chicken Salad on ToastDilly Chicken Salad on toast. Make the dressing: Whisk together the lemon juice, mayonnaise, mustard, pickle juice, garlic, garlic powder, salt, and pepper in a small bowl. Scoop the chicken salad onto the bread with the lettuce and tomato and serve open-faced. Coffee Shop Sesame Chicken SaladCoffee Shop Sesame Chicken Salad.

Persons: —, Melissa Ben, Ishay, Sweets, Melissa, Ben, Ludlam, Raine, William Morrow, Ashley Sears, dill, Cook, Ashley Sears Ludlam, Shallot Vinaigrette, bok choy, bok, Ashley Sears Ben Organizations: Service, Business, HarperCollins Publishers, B12 Locations: New York City, tangier, Dijon, Fresh, dill, Kalamata

☆ Israel-Hamas War Israel and Hamas Say Cease-Fire Has Been Extended
▼ + stars: | 2023-11-30 | by ( Ben Hubbard | ) www.nytimes.com time to read: +9 min

Hostages and Missing Families, via ReutersRaz Ben-Ami was kidnapped by Hamas from the Be’eri kibbutz on Oct. 7. Her brother Lior, 16, who was hiding with her, was murdered, according to the Hostages and Missing Families Forum. His uncle, Dror Or, and his cousins, Noam, 17, and Alma, 13, were taken hostage at the same time. Hostages and Missing Families Forum Headquarters, via Associated PressIrena Tati, a physician, and her daughter, Yelena Trupanob, immigrated to Israel from the former Soviet Union and are dual Israeli-Russian citizens, according to the hostages and missing families forum. Yelena’s son Sasha, 28, and his girlfriend, Sapir Cohen, 29, were also taken hostage and are still being held in Gaza.

Persons: Ra’aya Rotem, Reuters Ra’aya Rotem, Hila, Emily Hand, Ra’aya texted, Itay Regev, Associated Press Itay, Raz Ben, Ami, Ben, Ohad, Lior, Tarshansky, Reuma, Kamelia Hoter Ishay, ’ ”, ”, Gat, Roman Gat, Be’eri, Alon, Gefen, Liat Binin, Reuters Liat, Atzili, Aviv, Nir Oz, Moran, Yanai, Liam, Associated Press Liam, Dror, Noam, Alma, Ofir Engel, Associated Press Ofir Engel, Yuval Sharabi, Yossi Sharabi, “, ” Yael Engel Lichi, Amit Shani, Amit Shani Credit, Amit Shani’s, Tal Shani, ‘, Ms, Shani, Amit, ” Ms, ” Irena Tati, Yelena Trupanob, Irena Tati, Vitaly Trupanob, Yelena’s, Sasha, Sapir Cohen, Nadav, Talya Minsberg Organizations: Wednesday, Ra'aya Rotem Credit, Reuters, The, Associated Press, Hapoel Ashkelon, Marvel, Yad Vashem, Nova, Hapoel Tel Aviv soccer, Hamas, Associated, Soviet Locations: Russian, Be’eri, Israel, The Times, Re’im, Gaza, Gali Tarshansky, Tarshansky, Tel Aviv, ‘ Gali, United States, Jerusalem, India, Kibbutz Be’eri, Alma, Soviet Union

Here’s what we know about the Israeli hostages released on Wednesday. Hostages and Missing Families, via ReutersRaz Ben-Ami was kidnapped by Hamas from the Be’eri kibbutz on Oct. 7. Her brother Lior, 16, who was hiding with her, was murdered, according to the Hostages and Missing Families Forum. Hostages and Missing Families Forum, via ReutersMoran Stela Yanai, a self-employed artist and jewelry designer from Be’er Sheva, had gone to the Nova music festival in Re’im to sell her handmade jewelry, according to the hostages and missing families forum. Hostages and Missing Families Forum, via Associated PressLiam Or, a kindergarten teacher in Kibbutz Be’eri, was taken hostage at the home of his uncle.

Persons: Ra’aya Rotem, Reuters Ra’aya Rotem, Hila, Emily Hand, Ra’aya texted, Itay Regev, Associated Press Itay, Raz Ben, Ami, Ben, Ohad, Lior, Tarshansky, Reuma, Kamelia Hoter Ishay, ’ ”, ”, Gat, Roman Gat, Be’eri, Alon, Gefen, Liat Binin, Reuters Liat, Atzili, Aviv, Nir Oz, Moran, Yanai, Liam, Associated Press Liam, Dror, Noam, Alma, Ofir Engel, Associated Press Ofir Engel, Yuval Sharabi, Yossi Sharabi, “, ” Yael Engel Lichi, Amit Shani, Amit Shani Credit, Amit Shani’s, Tal Shani, ‘, Ms, Shani, Amit, ” Ms Organizations: Wednesday, Ra'aya Rotem Credit, Reuters, The, Associated Press, Hapoel Ashkelon, Marvel, Yad Vashem, Nova, Hapoel Tel Aviv soccer, Hamas Locations: Russian, Be’eri, Israel, The Times, Re’im, Gaza, Gali Tarshansky, Tarshansky, Tel Aviv, ‘ Gali, United States, Jerusalem, India, Kibbutz Be’eri, Alma

☆ Netanyahu asks Israeli government to back Hamas hostage deal
▼ + stars: | 2023-11-21 | by ( Maayan Lubell | ) www.reuters.com time to read: +5 min

A U.S. official had said the deal will include a four- or five-day ceasefire, the first pause in six weeks of an Israeli bombardment of Gaza. Hamas took about 240 hostages, including children and elderly people, during its rampage into Israel that killed 1,200 people, according to Israel's tally. Relatives of the Israeli hostages and supporters had marched by the thousands along the highway from Tel Aviv to Jerusalem to pressure the government to secure the captives' release. An Israel Prison Service spokesperson said they were not aware of a deal to release Palestinian prisoners. Hamas has to date released only four captives: U.S. citizens Judith Raanan, 59, and her daughter, Natalie Raanan, 17, on Oct. 20, citing "humanitarian reasons," and Israeli women Nurit Cooper, 79, and Yocheved Lifshitz, 85, on Oct. 23.

Persons: Benjamin Netanyahu, Yoav Gallant, Benny Gantz, Netanyahu, Joe Biden, Daniel Hagari, Ishay, Reuma, Tarshansky, Zvika, Omer Wenkert, Itzhaki, Qadura, Judith Raanan, Natalie Raanan, Nurit Cooper, Yocheved Lifshitz, Maayan Lubell, Rami Amichay, Eli Berlzon, Henriette Chacar, Steve Holland, Jonathan Landay, Steven Scheer, Howard Goller Organizations: Rights, U.S, Hamas, Qatar, Defence Ministry, Prisoners ' Affairs, Palestinian Authority, Reuters, Israel Prison Service, Thomson Locations: Tel Aviv, Israel, ABIR, Gaza, Jerusalem, Gali, Kibbutz Beeri, Ramallah

☆ Israel’s body collectors encounter horrors beyond their worst nightmares
▼ + stars: | 2023-10-28 | by ( Ivana Kottasová | ) edition.cnn.com time to read: +7 min

Weeks on, as the war continues to rage, ZAKA volunteers are still collecting remains. The aftermath of the attack is so gruesome that only the most experienced ZAKA volunteers are allowed to take part in body collection. On Friday, he and other ZAKA volunteers were combing through homes in Be’eri for the second time, finding more victims and collecting remains left behind during their first visit. As ZAKA volunteers worked in Be’eri, several busloads of foreign journalists arrived, escorted by the IDF. Most ZAKA volunteers say that they haven’t begun to process the trauma, and when they can step away, they don’t want to think.

Persons: Ashdod CNN — Yanir Ishay, “, ”, Ishay, –, Israel, Ronaldo Schemidt, Snir, ” Elmalih, God, Moses, Elmalih, Yossi Landau, Landau, Snir Elmalih, Ivana Kottasová, CNN “, Eli Landau, Yossi’s, ” Eli Landau, ZAKA, Eli, Ivana Kottasova, CNN ZAKA, Yanir Ishay, Yitzhak Ben, Shibrit, Aharon, ” Aharon Ben, ” Ishay, ” Yitzhak Ben Organizations: Ashdod CNN —, CNN, Palestinian Ministry of Health, Volunteers, Getty, Israel Defense Forces, Hamas Locations: Israel's, Gaza, Ashdod, Israel, Ramallah, Weeks, Be'eri, AFP, Ashkelon, Be’eri

☆ Don't have a social media strategy, says Baked by Melissa CEO who got her brand 2.4 million TikTok followers
▼ + stars: | 2023-10-05 | by ( Ryan Ermey | ) www.cnbc.com time to read: +1 min

But even she would probably be surprised that, by 2021, having in the meantime taken over as CEO of her dessert company, that she'd go viral not for cupcakes, but for salad. To some at her company, straying from desserts felt off-brand, Ben-Ishay said on Friday during a talk at the Atlantic Festival. But for the Melissa in Baked by Melissa, posting the way she does on TikTok is all part of making an authentic connection with her customers — one that you're unlikely to make if you're following corporate rules. "If you have a social media strategy, you're f---ed," she said. "And the bigger the company, the harder it probably is, because they need to have a strategy.

Persons: Melissa Ben, Ishay, she'd, Melissa Organizations: Atlantic

☆ Your Next Big Move Should Scare You
▼ + stars: | 2023-05-22 | by ( Rachel Feintzeig | ) www.wsj.com time to read: 1 min

Melissa Ben-Ishay was scared when she walked into the first commercial kitchen for baking her cupcakes. She was scared when a publisher proposed she write a cookbook. And she was terrified when the board of Baked by Melissa, the company that bears her name but had long been run by more-experienced executives, offered her the CEO role in 2019.

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