At a warehouse in northern New Jersey one recent weekday, a trainee wearing a pair of blue gloves hesitantly tied a ribbon around one luxury brand’s box as a supervisor looked on.
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Workers also personalize items with engraving and hot-stamping, compile individual items into gift sets and add handwritten notes.
Luxury brands, however, are willing to pay a premium for the extra workers needed to provide additional services, Mr. Scattergood said.
Workers at its Munich warehouse fold clothes in tissue paper, close the paper with a sticker and tie a ribbon into a bow.