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☆ Ready for a Chatbot Version of Your Favorite Instagram Influencers?
▼ + stars: | 2024-04-15 | by ( Sapna Maheshwari | Mike Isaac | ) www.nytimes.com time to read: +1 min

Being an influencer can be a lot of work. Instagram is pitching popular influencers on a program that relies on artificial intelligence to interact with fans, the latest example of how Meta, Instagram’s parent company, is trying to expand the technology across its products. The program will essentially be a chatbot that mimics the “voice” of the Instagram influencer to respond to fans, the people said. Most of the messages would be sent automatically and would at least initially disclose that they were A.I.-generated, according to two of the people. The people spoke on condition of anonymity because they were asked to sign nondisclosure agreements as part of the program.

Persons: Instagram, A.I

☆ Biden says he'll ban TikTok if Congress passes bill, but he's campaigning on it until then
▼ + stars: | 2024-03-08 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +10 min

Nathan Howard | ReutersSince Biden's playful intro post, his campaign's TikTok account has notched over 222,000 followers and over 2.4 million likes. The Biden campaign didn't immediately respond to a request for comment. On the app, users were greeted with a screenshot warning them that Congress was "planning a total ban of TikTok." TikTok goes to WashingtonU.S. political campaigns more broadly are trying to figure out how best to utilize TikTok. Last April, for instance, the White House said it was enlisting a squad of volunteer TikTok and Instagram influencers to help spread awareness of the Biden campaign.

Persons: Jaap Arriens, Joe Biden, TikTok, Maggie Macdonald, Biden, Kansas City Chiefs —, Macdonald, China's ByteDance, Troy Balderson, Shou Zi Chew, Nathan Howard, Donald Trump, Aaron Earls, Biden's, Karine Jean, Pierre, didn't, influencers, it's, Kennedy, Earls, Marilyn Monroe, Joe DiMaggio, Anupam Chander, —, Vivek Ramaswamy, wouldn't, We've, we'll, Anish Mohanty, Mohanty, that's Organizations: Nurphoto, Kansas City Chiefs, University of Kentucky, Washington , D.C, U.S, Chinese Communist Party, CCP, CNBC, U.S . Capitol, Reuters, Republican, Democratic, Senate, White, Biden, Washington U.S, Facebook, Democratic National Committee, Climate Power, Georgetown University Law Center, Congress, Trump, TikTok, Republican Party Locations: Australia, Singapore, Mexico, Washington ,, U.S, Ohio, Washington , U.S, Washington, China, Gaza

☆ A Marketplace of Girl Influencers Managed by Moms and Stalked by Men
▼ + stars: | 2024-02-22 | by ( Jennifer Valentino-Devries | Michael H. Keller | ) www.nytimes.com time to read: +1 min

“You sell pics of your underage daughter to pedophiles,” read one. “You’re such a naughty sick mom, you’re just as sick as us pedophiles,” read another. Over the years, Elissa has fielded all kinds of criticism and knows full well that some people think she is exploiting her daughter. “I think they’re all pedophiles,” she said of the many online followers obsessed with her daughter and other young girls. Elissa and her daughter inhabit the world of Instagram influencers whose accounts are managed by their parents.

Persons: Elissa’s inbox, ”, you’re, “, ” Elissa, Elissa, Instagram Locations: Elissa’s

☆ The creator economy is a $250 billion industry and it's here to stay
▼ + stars: | 2023-11-16 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

The "creator economy" encompasses a large business ecosystem built around social-media stars. Goldman Sachs estimated this year that the creator economy could be a $480 billion industry by 2027. AdvertisementThe "creator economy" emerged with the rise of social-media stars like YouTubers and Instagram influencers, and describes the entire business ecosystem that has grown around them. AdvertisementEarlier this year, Goldman Sachs analysts estimated that the creator economy was a $250 billion industry , and could reach $480 billion by 2027. AI comes to the creator economyThe latest innovation driving the creator economy forward is artificial intelligence.

Persons: Goldman Sachs, —, Instagram, Taylor Lorenz, influencers, There's, Shannae Ingleton Smith, Selena, MrBeast, Forbes, Carmen Sognonvi Organizations: Service, YouTube, Intelligence, Grey Agency, Oxford Economics, Netflix

☆ Ronaldo streets ahead of Instagram influencers in annual ranking
▼ + stars: | 2023-08-10 | by ( ) www.reuters.com time to read: +2 min

The list, compiled by Instagram scheduling tool Hopper HQ, is based on internal and publicly available data on how much each user can charge for a post on Instagram and YouTube. The Portugal forward brings in a massive $3.23 million per Instagram post, according to Hopper HQ, as he nears 600 million followers on the social media platform. "It's still shocking to me that the annual money made on the platform increases every year," Mike Bandar, co-founder of Hopper HQ, said. The highest earning influencer on Instagram, TikTok star Khaby Lame, is number 40 on the list. Ronaldo earns almost 10 times the amount Lame brings in for his Instagram posts.

Persons: Cristiano Ronaldo, Ballon, Ronaldo, Rich, Hopper, Ronaldo's, Lionel Messi, Selena Gomez, Kylie Jenner, Dwayne, Johnson, Virat Kohli, Neymar, Paris, Paris St Germain, Kylian Mbappe, Mike Bandar, Messi, Trevor Stynes, Ken Ferris Organizations: Forbes, YouTube, Argentina, Paris St, Hopper, Thomson Locations: Saudi Arabia, Portugal

The latest rival, Threads, was launched by Facebook-parent Meta and got a stunning start earlier this month. Facebook … when you’re looking for community (or used furniture)With more than 2 billion daily users around the world, it’s tricky to describe the stereotypical Facebook user. Pinterest … when you’re looking for inspirationPinterest lets users easily search for and organize visual-heavy inspiration on a wide range of creative topics. Twitter (aka X) … when you’re looking for what’s going on (for now)For years, Twitter was a central hub for real-time news. Threads … when you’re looking for musings from your favorite influencers, celebs and journalistsThe latest Twitter competitor, Threads, was launched by Facebook and Instagram parent company Meta.

Persons: Elon Musk, Instagram, it’s, Pinterest, “, Snapchat, Charlie, “ David, ”, Nextdoor, Twitch …, Long, Donald Trump, Reddit, Musk, influencers, Jack Dorsey, Alexandria Ocasio Cortez, Chrissy Teigen Organizations: CNN, Facebook, —, YouTube, LinkedIn, Capitol, Trump, Twitter, Meta, Democratic Rep Locations: Italy

☆ The Renaissance Is Having a Renaissance
▼ + stars: | 2023-07-10 | by ( Rachel Wetzler | ) www.nytimes.com time to read: +2 min

Intricate embroidery and theatrical agglomerations of fabric are by nature excessive and inefficient, serving no particular purpose beyond simply being a beautiful, special thing. Taking cues from preindustrial clothes and approaches to making them, she prioritizes “slowness and craft” — an ethos that she also sees as a recuperation of the “silent work by women” makers throughout history, whose contributions have been dismissed as mere decoration. Part of her practice has been unlearning the principles of austere refinement imparted during her studies as a graphic designer. “Every time there’s a minimalist movement there will be a maximalist one in response,” she says. “We can only show restraint for so long.”

Persons: ”, Instagram influencers, Zoe Gustavia Anna Whalen, Jessamie Holmes, Elizabeth I —, “ Locations: York, Australian, Spanish

☆ How many followers you need on Instagram to get paid
▼ + stars: | 2023-07-03 | by ( Sydney Bradley | Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

Instagram influencers share how many followers they needed to get paid and how much they earn. With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start making money? Many Instagram influencers get paid with less than 10,000 followers. For instance, Tess Barclay, a Toronto-based nano influencer who creates lifestyle content, started earning money with a few thousand Instagram followers. Check out 7 top brands that work with micro influencers on Instagram, TikTok, and moreToday, Instagram influencers no longer need hundreds of thousands of followers to start earning cash.

Persons: Instagram, influencers, Tess Barclay, Barclay Organizations: Live Locations: Toronto

☆ How Do Instagram Influencers Make Money and How Much They Earn
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Influencers on Instagram earn money in many ways. Influencers on Instagram can also earn commissions on affiliate links, profits from selling merchandise, and proceeds from monetization tools Meta has introduced. Instagram is even testing an ad-revenue sharing program that would let creators earn money for high-performing reels on the app. Here's a comprehensive breakdown of Insider's cover on How much money Instagram influencers make:How much money Instagram influencers make from brand dealsMany influencers earn money on Instagram by working with brands on sponsored content. Read more:Reselling clothingResale apps like Poshmark, Depop, and Etsy have become lucrative small businesses for many Instagram creators.

Persons: influencers, Agutu, Nate White, Jour'dan Haynes, Meta, Instagram influencers, Instagram, Read, Huda Organizations: Insider, Facebook, YouTube, Meta

HONG KONG, June 5 (Reuters Breakingviews) - Shein is threading the world’s trickiest geopolitical needle. But rising American pressure is forcing it to tweak its business model right as it tries to list there. Last year, its top line surged 46% to $23 billion, per the Wall Street Journal, surpassing $22 billion at H&M and outpacing the 18% growth at Inditex. A Boston Consulting Group report notes that this model allows Shein to keep inventory turnover at just 40 days. That will be expensive; the company's net profit margin was a razor-thin 3.5% last year, according to the Wall Street Journal, far below bricks and mortar rival Inditex's 13%.

Persons: Shein, Bernstein, Chris Xu, Xu, Mubadala, Pete Sweeney, Katrina Hamlin Organizations: Reuters, U.S ., Rivals, Street, Financial Times, Boston Consulting, Morningstar, Securities and Exchange Commission, Wall Street, ’, Singapore, Sequoia Capital, General Atlantic, Thomson Locations: HONG KONG, Zara, China, Inditex, Guangdong, U.S, Xinjiang, Nanjing, Singapore, Mexico, Brazil, India

Many Instagram influencers use media kits to pitch themselves to brands. Insider spoke with thirteen Instagram influencers who shared the exact media kits they use. Instagram influencers often rely on brand deals as their main source of income. To get these deals, creators often use media kits to showcase their value to a company, providing audience metrics and, sometimes, pay rates. Here are thirteen examples of real media kits that influencers use to land brand deals on Instagram (ordered from least followers to most):This post has been updated to add more media kits.

☆ How influencers get paid and make money on TikTok, Instagram, and YouTube
▼ + stars: | 2023-05-08 | by ( Amanda Perelli | Nathan Mcalone | ) www.businessinsider.com time to read: +8 min

Influencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. Influencers earn money a number of ways, from sponsorships to selling merchandise. How much creators get paid on TikTok, Instagram, and YouTube depends on a variety of factors, from content category to what platform the influencer is prominent on. Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams. Graham StephanHow to get paid by YouTubeMany YouTube creators earn money off the ads that play in their videos and receive a monthly payout.

☆ Festival fashion is roaring back after a decade-long hiatus thanks to 'Daisy Jones,' Coachella, celebrities, and influencers
▼ + stars: | 2023-04-25 | by ( Avery Hartmans | ) www.businessinsider.com time to read: 1 min

Music festivals like Coachella have been around for decades, but it wasn't until the 2010s that festival fashion as we know it today really took off. Amy Harris/Invision/APIn a 2021 deep dive on the history of festival fashion, Refinery29 fashion editor Georgia Murray catalogued how styles had changed from Woodstock and Glastonbury in the 1960s and '70s to Coachella and Afropunk in the present day. While early festival fashion was all about escapism and self-expression, she wrote, somewhere around the 2010s, it became commercialized amid the rise of Instagram and then the rise of Instagram influencers. The clothes festival-goers wore took on a new level of importance: looking good on social media.

☆ Opinion | There Is Plastic In Our Flesh
▼ + stars: | 2023-04-20 | by ( Mark O Connell | ) www.nytimes.com time to read: +6 min

(Later in the same article, the environmental scientist who makes this recommendation also counsels against instilling fear in our children.) Joe Rogan, perhaps our culture’s foremost vector of meathead masculinity, has been talking about the topic for several years. Not only were the taints of infants shrinking at an alarming rate; so, too, were penises and testicles themselves. Maybe it’s microplastics that are stopping you and your partner from conceiving, or making you lazy and lethargic, or forgetful beyond your years. Maybe it’s microplastics that caused the cancer in your stomach, or your brain.

☆ Premarket stocks: Don't underestimate the American shopper
▼ + stars: | 2023-02-16 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +7 min

All that extra cash should support strong spending through February and perhaps March, said Bank of America analysts. That means the Fed may use the strong data as an excuse to keep hiking interest rates. Recession risk may be deferred, but it certainly hasn’t dissipated.”PPI, housing starts and bald spots: What investors are watching today▸ Thursday morning brings two big data releases: The January Producer Price Index and housing starts. ▸ Housing starts, a measure of new home construction, have declined every month since August. Housing starts are expected to decline slightly.

☆ Inside the turmoil at Cheddar News, where an editorial 'identity crisis' and misfired social media strategy divided the newsroom and drove staffers to the exits
▼ + stars: | 2023-01-09 | by ( Reed Alexander | Elaine Low | ) www.businessinsider.com time to read: +21 min

16 insiders described unrest and discord partly fueled by the site's revamped social media strategy. Malaspina's plan was for Cheddar to look and feel like a social media platform and to position its stars as influencers. Concerns inside Cheddar intensified when Malaspina, a newcomer to journalism, refocused its coverage on social media content. Multiple segments and even an entire show — "Trending" at 7 p.m. — centered on social media trends and TikTok challenges. It's very troubling to think that news professionals would inflate or distort their social media followings.

☆ How many Instagram followers you need to start making money
▼ + stars: | 2022-12-30 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start making money doing this? For instance, Tess Barclay, a Toronto-based nano influencer who creates lifestyle content, started earning money with a few thousand Instagram followers in 2021. Meanwhile, may other influencers start making money by earning a commission from sales via affiliate marketing. While the doors have opened for many more creators on Instagram to start making a living, often they don't start making full-time incomes immediately (although a fair number of micro influencers with under 100,000 followers work full-time as influencers).

☆ How Much Influencers Get Paid on Instagram, TikTok, and YouTube
▼ + stars: | 2022-12-20 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Influencers earn money a number of ways, from sponsorships to selling merchandise. Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams. Jehava BrownHow much influencers earn from brand dealsMany influencers rely on sponsored content — from a set of Instagram posts and Stories to a dedicated YouTube video promoting a company — to earn money. Aside from being paid directly from the platform, one of the main ways many influencers earn money on Instagram is by promoting brands through sponsored in-feed posts, Stories and Reels. Graham StephanHow influencers make money directly from YouTubeMany YouTube creators earn money off the ads that play in their videos and receive a monthly payout.

☆ How Big Tech Shakeup, Layoffs Leave Social-Media Creators Scrambling
▼ + stars: | 2022-12-08 | by ( Brooke Erin Duffy | ) www.businessinsider.com time to read: +12 min

Meanwhile, laborers who rely on social-media platforms for visibility, reputation burnishing, and income have been left reeling — from journalists and academics to freelancers and adult performers. Last month, a plus-size creator told me how self-censorship becomes a risk-reduction strategy for marginalized creators. As the journalist Paul Gallant argued, queer content creators face a continuous struggle to avoid "the wrath that comes from violating ever-changing and poorly explained terms of service." Even coverage of the influence on social-media creators has been more tuned in to those with the biggest followings. But the real pain from this tug-of-war for the future of social media will be felt by those who have long faced the greatest hurdles: marginalized creators.

☆ CHART: All the ways Instagram influencers can make money from the platform and how it's changed in the last year
▼ + stars: | 2022-12-05 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Instagram has launched more than 10 money-making tools for creators since 2020. From subscriptions to NFTs, the Meta-owned platform is testing many ways for creators to make money. Insider made a timeline to show all of Instagram's monetization features — and which ones are gone. "I'm always a little cautious because Instagram changes all the time," Yesenia Hudson, a content creator with 40,000 Instagram followers, told Insider. Meanwhile, this past year has been focused on ways creators can earn money from their followers with tools like Subscriptions or Digital Collectibles (Meta's NFT feature).

☆ A Gen Z-led company tapped TikTok influencers to turn out young voters in midterm elections, creating a “blueprint” for 2024
▼ + stars: | 2022-12-01 | by ( Nicole Gaudiano | ) www.businessinsider.com time to read: +8 min

A Gen Z-led company tapped TikTok influencers in November to persuade young people to vote. "I think the people that cracked the youth voter turnout code are the youth," said Narayanan, whose staff is mostly Gen Z. President Joe Biden, who also courted TikTok influencers, especially thanked young people for the election results. Social Currant worked with nearly 300 creators in the last two months to produce more than 500 pieces of content, he said. Rapper Ryze Hendricks, who has 6.3 million TikTok followers, delivered his message in rhyme: "I got a message for the youth.

☆ How much money Instagram influencers make
▼ + stars: | 2022-06-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Influencers on Instagram earn money in a multitude of ways. And they don't need millions of followers to earn money on Instagram. Insider has spoken with dozens of Instagram influencers about how much money they charge brands for sponsored content and how else they make a living using the app. Here's a comprehensive breakdown of Insider's Instagram money log series:How much money Instagram influencers make from brand dealsMany influencers earn money on Instagram by working with brands on sponsored content. 35 Instagram influencers told us how much they charge for and have earned from sponsored content.

☆ Luxury resort quarantines — Gen Z's 'old money' aesthetic — Infinity-pool shortage
▼ + stars: | 2021-10-08 | by ( Jordan Parker Erb | ) www.businessinsider.com time to read: +3 min

The wealthy have figured out a way to bypass the United States' travel ban: by quarantining at luxury resorts in the Caribbean and Mexico. The CWGen Z and millennials are bringing back an "old money" aesthetic — think country clubs, dinner parties, polo, and yachts. On Wednesdays she has "CEO days," where she focuses on the big picture — business planning and creating ideas. Courtesy of Neave GroupThere's a luxury pool shortage. We spoke to seven luxury pool designers, who described the unprecedented demand.

☆ How entrepreneurs use apps like Poshmark to turn side hustles selling clothes into full-time gigs earning 6 figures or more from home
▼ + stars: | 2021-02-09 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +3 min

The average price brands pay Instagram influencers for sponsored posts surged to $1,642.77 in 2019, Business Insider previously reported. The global sneaker resale market alone could be worth $6 billion by 2025. Many start as college students and homemakers, and some are able to grow into a full-time business earning six figures or more in annual sales. Poshmark cofounder, Tracy Sun, told Business Insider that a lot of sellers scale as they procure more inventory. Business Insider spoke with two Poshmark sellers who turned their side hustles into successful full-time businesses.

☆ How the $36 billion vitamin industry tricked a generation of adults into believing sugary gummies were the ticket to good health
▼ + stars: | 2020-10-07 | by ( Rachel Premack | ) www.businessinsider.com time to read: +21 min

But some consumer advocates and doctors worry that those supplements don't have as many benefits as people think. "Our gummy vitamins have been on fire," CEO Matt Farrell told investors in a July earnings call. He said that Hero Nutritionals, founded in 1995, created the first gummy vitamin for the American market. A Perrigo representative said it no longer manufactured gummy vitamins, and it did not respond to further inquiries.) But the doctor had something to admit: He takes a gummy vitamin every day.

Persons: Robert Shmerling's, who's, they're, It's, Shmerling, Chuck Bell, Charlene Elliot, Zers, sassily, you'll, Gummy, Kim Kardashian's Instagram, Matt Farrell, Andrew Stablein, it's, Hollis Johnson, Ingrid Sorensen, Sorensen, Libby Mindarino, Mindarino, Peter Waitzman, I'm, John Troup, Troup, Nutritionals, Jennifer Hodges, Hero, America's, Hodges, Bernd Settnik, Lil, gummies, Perrigo, Olly, SmartyPants, Dwight, University of Calgary's Elliot, Millennials, Gen Zers, Elliot, Lunchables, Courtney Nichols Gould, Kim Kardashian, Kylie Jenner, @sugarbearhair, Kylie 🤍, ike, alo, ike J ames Organizations: Harvard Medical School, Consumer, University of Calgary, Brands, Netflix, Big Tech, Walmart, Target, Business, Nutrition Business, . Church, Consumers, Bayer, Companies, New York Times, pharma, Consumer Healthcare Products Association, Sweet, Getty, Centers for Disease Control, Perrigo, Church, University of Calgary's Locations: Boston, America, gummy, Atlanta, Ireland, Dwight, Patagonia, osh

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