Lindell told Insider this could cause a revenue drop but that radio and podcast ads may offset it.
MyPillow has traditionally relied on infomercials, and these could help fuel more DTC sales.
MyPillow is known for its late-night infomercials and radio ads – and these may help maintain the brand's revenues after retailers cut ties with the brand, CEO Mike Lindell told Insider.
"We obviously can't get that back, we're going to lose that," Lindell told Insider on Thursday.
It's expanded beyond just pillows, and Lindell told Insider Thursday it had more than 110 different products.
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