A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sources tell me the opt-out also affects "Sunday Ticket," the league's out-of-market package for which Alphabet's YouTube paid about $2 billion. That means that after the 2029 Super Bowl, the NFL has the right to completely rejigger the media landscape, if it so chooses. Five years is a lifetime in the media industry given the rapid pace of change. I don't think it's hyperbole to say 2029 could be the end of the modern media era.

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Persons: Alex Sherman, NBCUniversal's Peacock, HBO Max, hadn't, it's Organizations: CNBC, Disney, YouTube, NFL, Paramount, HBO, Netflix, Google, Apple Locations: U.S