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5 mentions found


☆ Gen Z's Dream of Becoming Influencers Is Getting Harder Thanks to AI
  + stars: | 2024-04-09 | by ( Clem De Pressigny | ) www.businessinsider.com   time to read: +13 min
Advancements in AI tech have given birth to an industry of AI influencers, and major companies are beginning to show interest in their far more cost-effective approach to marketing. AdvertisementMiquela's success didn't spark a virtual-influencer revolution, but that was largely because of cost — human influencers were still cheaper. She sees AI influencers being used to provide a deep level of information, support, and guidance on brands and products. Do AI influencers really stand a chance at building trust with an audience? A study in the European Journal of Marketing found that consumers were just as likely to follow an AI influencer as a human influencer but that they didn't trust the AI influencer as much.
Persons: Zers, Gen Z, influencers, wannabes, — they're, Nikita Baklanov, Julia Broome, Baklanov, Broome, she'd, it's, Miquela Sousa, Lil Miquela, Instagram Miquela, Calvin Klein, Imma, HypeAuditor, Euronews, who's, Jenny Dearing, Dearing, ChatGPT, chatbot, Eric Schmidt, Jonathan Haidt Organizations: Stanford, UGC, Prada, Companies, Meta, Instagram, AIs, Oxford, Advertising, Air, European, Marketing, Air Canada, Google, Alpha Locations: strategize, TikTok, Antarctica, Air Canada
☆ A timeline of Nicki Minaj's biggest controversies and problematic comments
  + stars: | 2024-01-29 | by ( Callie Ahlgrim | Olivia Singh | ) www.businessinsider.com   time to read: +2 min
2012 to 2013: Minaj and Mariah Carey famously didn't get along while serving as judges on season 12 of "American Idol." "American Idol" judges Mariah Carey, Keith Urban, and Nicki Minaj in 2013. But in early October 2012, TMZ posted a video showing Minaj yelling at Carey during the season 12 auditions. Around the same time, "American Idol" producer Nigel Lythgoe told TMZ, "The statement [that Nicki made a death threat] is absolute rubbish. Carey reflected on the feud in 2015, telling an Australian radio show that being on "American Idol" was "the worst experience of my life."
Persons: Minaj, Mariah Carey, didn't, Keith Urban, Nicki Minaj, Todd Williamson, Carey wasn't, she'd, Carey, I'm, Barbara Walters, nicki, smthn, Barbara, Nigel Lythgoe, TMZ, Nicki Organizations: TMZ, Twitter, ppl, American Idol Locations: Australian
☆ Wall Street says TikTok CEO Shou Zi Chew had a 'disaster' day in Congress — but the internet is loving him
  + stars: | 2023-03-24 | by ( Reena Koh | Nidhi Pandurangi | ) www.businessinsider.com   time to read: +6 min
On Thursday, TikTok CEO Shou Zi Chew appeared before the House Committee on Energy and Commerce. Wall Street slammed Chew's testimony, dubbing it a "disaster moment" for TikTok. The video has over 1.2 million views, over 215,000 likes, and a range of comments expressing their approval for Chew. Two days before the Congressional hearing, TikTok's official account shared a rare video of Chew casually introducing himself to people. In the video, Chew gave context about the hearing and asked viewers to tell him what they enjoyed about the app.
☆ How Omar Raja turned the 'SportsCenter' Instagram account into a hub for sports-adjacent viral videos
  + stars: | 2022-10-17 | by ( Steven Perlberg | ) www.businessinsider.com   time to read: +5 min
Omar Raja joined ESPN in 2020 and is the face of the "SportsCenter" Instagram account. ESPN averages more than 400 social posts a day and has focused more on TikTok recently. Raja, 28, honed his craft as a teenager compiling "Call of Duty" clips on YouTube and, more famously, by creating the basketball-focused Instagram account House of Highlights. Raja is the face of the account — the bio reads, "I'm @Omar and this is SportsCenter!" Raja has helped grow the "SportsCenter" presence on Instagram to 32 million followers, from about 15.4 million when he started.
☆ Influencerii virtuali care câștigă averi reale: Câți bani cer pentru o singură postare în social media
  + stars: | 2020-11-09 | by ( ) www.jurnal.md   time to read: +1 min
Profilul său este foarte bine construit, conține elemente care o individualizează pe piață, iar brandurilor deja nu le mai pasă cât e de reală o astfel de prezență în social media. Seraphine este doar unul dintre cei 125 de influenceri virtuali activi în social media, potrivit lui Travers. Iar aceasta este doar la începutul drumului către sumele exorbitante pe care le pun pe masă companiile. Aceasta a derulat campanii pentru Calvin Klein, Prada, dar și pentru alte branduri de fashion și, cel mai probabil, o vom mai vedea colaborând cu nume mari din industrie, scrie Yoda.ro. Și, probabil, sumele pe care le cere pentru colaborări sunt de ordinul miilor de dolari, așa că nu-i de mirare că își poate permite chiar să aibă „propria companie”.
Persons: Christopher Travers, Travers ., Calvin Klein, Prada Organizations: Riot Games
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