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Three retail media experts discuss the unique advantages and challenges of this evolving market. The conversation was part of Insider's event, "A New Era of Retail Media," which took place on Tuesday, September 19. At a recent event hosted by Insider and presented by Snowflake, retail experts shared insights into how retail media is changing the advertising industry. Argyilan added that retail media is quickly gaining in popularity because of opportunities that didn't exist in other channels previously. But retail media is providing advertisers with opportunities to get more creative than the standard ad banner featuring a product.
Persons: Lauren Johnson, Kristi Argyilan, Glen Conybeare, Erin Foxworthy, Conybeare, that's, Argyilan, Foxworthy, That's, It's, it's Organizations: Retail Media, Service, Retail, Albertsons Media, IPG Media Brands, Snowflake Inc Locations: Wall, Silicon, Snowflake
In this illustration, Elon Musk's Twitter account is displayed on the screen of a mobile phone with the Twitter logo in the background. Users who've been banned from Twitter for violating its rules, a group that includes former President Donald Trump, will not have the chance to return to the platform for at least another few weeks, the company's new owner, Elon Musk, said in a tweet Wednesday. Musk said the delay will give Twitter time to set up a process around determining when and how banned users can return. Musk tried to reassure advertisers on Thursday that Twitter won't turn into a "free-for-all-hellscape, where anything can be said with no consequences!" WATCH: The messy business of content moderation on Facebook, Twitter, YouTube
The Twitter logo is seen on a mobile device in ths illustration photo in Warsaw, Poland on 30 October, 2022. Twitter is losing its most active users according to research done by Reuters. Advertising giant Interpublic Group has recommended that clients of its IPG Media Brands agencies suspend all paid advertising on Twitter for at least a week following Elon Musk's $44 billion acquisition of the social media network. Yoel Roth, head of safety at Twitter, has posted several threads to Twitter discussing how the company is combating this. Finchem called upon Musk personally for help in a tweet, and Musk said in a reply on Twitter that he was "looking into" the matter.
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