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Top related persons:
Byron Sorrells - 1 what's - 1 Sorrells - 1 Marija Zivanovic - 1 Smith - 1 Matt Moorut - 1 Moorut - 1 they're - 1
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Dispatch - 1 IEX Group - 1 Apple - 1 Gartner - 1 Web3 - 1 Nike - 1 Adidas - 1 Lacoste - 1

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☆ Activewear and luxury brands are pushing ahead with Web3 innovation, while other marketers are still on the sidelines
  + stars: | 2023-07-27 | by ( Julia Hood | ) www.businessinsider.com   time to read: +6 min
Many CMOs are not prioritizing Web3 right now thanks to the crypto crisis hangover, and inflation. However, some activewear and luxury brands are leveraging NFTs and the metaverse in ways other marketers can learn from. The crisis sapped the forward momentum of the emerging Web3 marketing landscape, where business leaders were eager to figure out how Bored Ape NFTs could translate to new channels to reach consumers. New tech for tech's sake is out of fashion; Web3 providers need to speak to the business problems that CMOs and their brands are facing. Moorut says that activewear and some luxury brands are among the most advanced with Web3.
Persons: Byron Sorrells, what's, Sorrells, Marija Zivanovic, Smith, Matt Moorut, Moorut, they're, Nike It's, Web3 activations, Ledger, Marie Laffont, they've Organizations: Dispatch, IEX Group, Apple, Gartner, Web3, Nike, Adidas, Lacoste
☆ EXCLUSIVE How FTX bought its way to become the 'most regulated' crypto exchange
  + stars: | 2022-11-18 | by ( Chris Prentice Angus Berwick Hannah Lang | Chris Prentice | Angus Berwick | ) www.reuters.com   time to read: +12 min
The licenses gave FTX access to U.S. commodities derivatives markets as a regulated exchange. FTX also saw its regulatory status as a way of luring new capital from major investors, the documents show. “FTX has the cleanest brand in crypto,” the exchange proclaimed in a June document presented to investors. According to the document, FTX told the regulator it did not have the same issues as products from other providers that the agency had investigated. "We confirmed these were solely rewards based and do not involve lending (or other use) of the deposited crypto," FTX wrote.
☆ Exclusive: How FTX bought its way to become the 'most regulated' crypto exchange
  + stars: | 2022-11-18 | by ( Chris Prentice Angus Berwick Hannah Lang | Chris Prentice | Angus Berwick | ) www.reuters.com   time to read: +12 min
The licenses gave FTX access to U.S. commodities derivatives markets as a regulated exchange. FTX also saw its regulatory status as a way of luring new capital from major investors, the documents show. “FTX has the cleanest brand in crypto,” the exchange proclaimed in a June document presented to investors. According to the document, FTX told the regulator it did not have the same issues as products from other providers that the agency had investigated. "We confirmed these were solely rewards based and do not involve lending (or other use) of the deposited crypto," FTX wrote.
☆ Crypto is a 'significantly non-compliant' market and investors need better protections as FTX faces collapse, SEC chief Gary Gensler says
  + stars: | 2022-11-10 | by ( Carla Mozée | ) www.businessinsider.com   time to read: +3 min
There must be stronger protections in place for investors in the crypto market, SEC Chair Gary Gensler said Thursday on CNBC. He appeared as crypto exchange FTX was on the verge of collapse in facing a potential shortfall of up to $8 billion. The crypto industry is "significantly non-compliant," but regulations "are often very clear," said Gensler. He appeared as contagion fears have been running high in the cryptocurrency market as investors watched FTX — the third-largest crypto exchange — veer toward collapse. And if we need, going to be the cop on the beat, going into court, putting the facts and the law in front of judges."
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